Cosmopolitan’s Identity Membership to Merge with MGM Rewards on July 30

For those who visit the Cosmopolitan Las Vegas often, there is big news coming your way. The resort’s program, Identity Membership and Rewards will be transitioning to MGM Rewards on July 30. For reference, this change comes after MGM Resorts International bought Blackstone’s operating rights for $1.6 billion in September 2019.

Cosmopolitan Identity Program Merging with MGM Rewards After Cyberattack Delays

Back in February, it was initially planned that Identity Membership and Rewards would merge with MGM Rewards by the same month in 2024. This plan faced delays due to an integration issue caused by a cyberattack that affected some domestic operations of MGM last September. Now the transition is happening and details were disclosed that are relevant to account holders.

According to MGM, all Identity Tier Points earned between July 30, 2023, and July 29, 2024, will be doubled and converted into MGM Rewards Tier Credits no later than the end of business on July 29, 2024. Additionally, points earned from table games play during this period will also be added as bonus Tier Credits to members’ MGM Rewards accounts.

These accumulated tier credits will combine with the players’ existing tier status within MGM Rewards through January 31, 2026, so players should not worry about losing any points. MGM Rewards consists of five tier levels: Sapphire, Pearl, Gold, Platinum, and the invitation-only NOIR.

Identity Transforms to MGM Rewards with New Terminology

The conversion from Identity to MGM Rewards modifies some aspects of the casino reward program. One such change is the terminology used. Tier points at Cosmopolitan will now be referred to as “tier credits” in the MGM system. 

Another important thing to note is when a guest will achieve tier status. The Tier Status Earning Year for MGM Rewards begins on January 1 and ends on December 31 each year, during this time members earn credits towards tiers they can hold for that year and the next one which runs from February 1 until January 31. All remaining or unused tier credits reset every New Year’s Day because all guests start over again trying their luck with earning new ones.

Furthermore, Identity Points previously earned through slot machines, video poker, and other gaming devices will be referred to as Slot Dollars in the MGM Rewards program.

Many people worry about changes being made to reward programs. However, altering Identity into MGM rewards was done in order to increase how many points one can earn as well as enhance tier credit opportunities.

Members of this new system will be able to earn not just at the Cosmopolitan but also at over 20 other MGM properties across the US and through the BetMGM app. There are numerous ways in which players can accumulate points including dining out, staying overnight at a hotel, entertainment services like spas or buying things from retail stores.

Notably, to advance through the tiers, members need to collect 25,000 tier credits for Pearl status, 75,000 for Gold, and 200,000 for Platinum. This integration offers a broader spectrum of benefits and earning possibilities for the loyal guests of the Cosmopolitan, making it a win-win for frequent visitors and the MGM Rewards program alike.