May 25, 2021 2 min read


Chalkline Appointed Larry Pelzer VP of US Business Development

Supplier of online games Chalkline announced Tuesday a new addition to its ranks with the appointment of Larry Pelzer as Vice President of US Business Development.

Forge Strategic B2B Partnerships

Larry Pelzer will be responsible for developing the company’s North American business by forging strategic partnerships in the casino and gaming space to support the team’s continued growth in the region.

“As Chalkline kicks off our sixth year as a company, we’re ecstatic to have Larry join the team to help us grow our North American business. Larry’s deep experience and knowledge in casino marketing is a perfect fit for the Chalkline freeplay games solution and the industry.”

Daniel Kustelski, CEO and Co-Founder, Chalkline

Specialist in tribal and commercial gaming solutions Pelzer boasts significant industry sales and marketing experience gained from his previous roles at FSB, PlayPort and Scientific Games.

“I am incredibly excited to join a high growth company such as Chalkline. The team’s passion, focus and platform feel essential for igaming and sports betting companies today. Chalkline’s award-winning customer acquisition and retention tools will be a key part of the industry’s growth for forward-looking clients.”

Larry Pelzer, VP, US Business Development, Chalkline

The US client portfolio of the developer of a variety of online games including pre-match predictors, live in-play contests and online lottery products, includes industry names such as Churchill Downs Incorporated (CDI), NESN, Chive Media Group and other casino, sports betting and media companies.

Targeting US Betting and iGaming Markets

Founded in 2016 and having offices in Nashville, London and Johannesburg, the supplier of free play online games has been actively targeting deals in the growing US sports betting space. Recently, Chalkline agreed on a partnership deal with content and engagement tools supplier Metabet.

In 2020 alone, the games developer which combines industry expertise from betting, technology, business intelligence, media and digital marketing, delivered more than 8,000 unique gaming products to more than 5 million players around the globe.

In a strategic move in March, the company which was known as Chalkline Sports rebranded into Chalkline to signal its strong intent to pursue new opportunities and broaden its business scope.

Following the rebranding, Chalkline began supplying to its vast portfolio of B2B clients new gaming products including lotto-style sports games, fixed odds lottery, jackpot games, social-type casino games, virtual currency games and others.

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With 4 years experience as an analyst, Julie—or ‘Jewels’, as we aptly refer to her in the office—is nothing short of a marvel-worthy in her attention to the forex and cryptocurrency space as she quickly became the first pick to co-pilot education to the masses with Mike.

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