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Silvia Pavlof July 27, 2023 3 min read
Bragg Gaming Group Forges Global Distribution Alliance with 888 Holdings
This groundbreaking agreement serves as a reinforcement of the pre-existing collaboration between the two companies
Bragg Gaming Group, a leading player in the iGaming sector, has recently inked a significant global distribution deal with 888 Holdings, a renowned betting and gaming company boasting ownership of esteemed brands like William Hill, 888, Mr Green, and SI Sportsbook.
Bragg’s Premium Games Now Available on William Hill and 888casino
The latest deal is set to unleash Bragg’s exclusive content across various prominent brands operated by 888 Holdings. Players can expect the launch of Bragg’s top-notch games on the widely recognized William Hill platform in the UK, Mr Green in Italy, Sweden, and Denmark, and 888casino in Italy – a major milestone as it marks the first time 888casino will feature Bragg’s content after successful launches in the UK, Spain, and Ontario throughout the last year.
The strategic partnership is set to revolutionize the distribution of Bragg’s proprietary and exclusive content across multiple regulated markets, providing a diverse array of unique and popular titles from Bragg Studios brands, including fan favorites such as Atomic Slot Lab and Indigo Magic. Furthermore, the deal encompasses offerings from Powered by Bragg partners, promising players an even more dynamic gaming experience.
Bragg has been expanding to new markets in recent months. In May it widened its presence in Spain through a partnership with Gran Madrid|Casino Online. In July, it set foot on the Georgian market with its collaboration with Adjarabet and further expanded in Switzerland by providing its content to the Swiss4win platform.
Bragg Gaming Group’s President Delighted with Major Distribution Deal
Lara Falzon, the president, and chief operating officer at Bragg Gaming Group, expressed her delight about the alliance with 888 Holdings:
“We are thrilled to announce this exciting new distribution deal with 888 Holdings – including for the William Hill and Mr Green brands – given that 888 is one of the most renowned operators in the global gaming industry. Our extensive portfolio of exclusive iGaming titles includes games tailored for a diverse range of tastes, enabling us to provide exceptional entertainment experiences to 888’s vast global player base.”
Falzon emphasized that this partnership would pave the way for Bragg to tap into the UK, Italy, Sweden, and Denmark markets, granting access to Bragg Studios and Powered by Bragg content for the very first time.
Ofir Gal-Mor, group head of content at 888 Holdings, also shared his thoughts on the collaboration. Gal-Mor praised Bragg Gaming’s forward-thinking approach and its reputation for delivering top-tier quality content in the iGaming industry. He expressed enthusiasm about strengthening their partnership, building upon their cooperation since early 2022. Gal-Mor eagerly anticipates integrating Bragg’s diverse content portfolio into their esteemed William Hill and Mr Green brands, further enhancing the gaming experience for their players.