April 16, 2024 2 min read


Betsson Sport Becomes Torino FC’s New Sponsor

The partnership will create value both for the companies and for the countless Granata fans

Betsson Sport has teamed up with Torino FC, a Serie A soccer club. The partnership was officially confirmed during the Derby della Mole against Juventus on Saturday, April 13, and will see Betsson Sport serve as an official sponsor of the team.

According to the official announcement, this new collaboration would “mark a new chapter” for both the Betsson brand and Torino FC. By pairing two passionate icons of the sporting sector, the partnership will create value both for the companies and for the countless Granata fans.

Speaking of the fans, the partnership will engage soccer aficionados, through a variety of unique and engaging collaborations. Fans should stay tuned for a variety of activations featuring Betsson Sport and Torino FC.

Betsson Sport, for reference, is a Betsson-owned subsidiary that aims to support Italian soccer teams and unite them under a single common denominator: the passion for sports. The brand’s goal is to give visibility to the reality of Italian sports and share that passion with the fans.  

The original announcement took place this Saturday and, according to the official announcement, “added a further level of emotion to one of the hottest and most anticipated matches in soccer.”

The Deal Will Expand Betsson’s Presence in Italy

Lorenzo Barale, Torino FC’s commercial director, commented on the new partnership and expressed his excitement about the tie-up with Betsson.Sport. He welcomed the brand to the Granata world and promised that the deal would generate many exciting stories for fans of the club.

Through this partnership, we will tell numerous engaging stories for our fan base, while accompanying Betsson.sport on their mission to provide greater visibility to all sports, not just football.

Lorenzo Barale, commercial director, Torino FC

Stefano Tino, Betsson Group’s managing director for Italy, also weighed in on the matter. He said that the deal with Torino FC is a significant step for Betsson Sport’s expansion in the country.

We are proud to collaborate with one of the most prestigious teams in Italian football and we look forward to providing fans with unforgettable experiences.

Stefano Tino, MD Italy, Betsson Group

In other news, Betsson’s Finnish subsidiary avoided the Finnish payment blockade as a local court suspended the order.  


Angel has a passion for all forms of writing, be it fiction or nonfiction. His curious nature gives him an ace up his sleeve when researching a new topic. Angel’s thirst for knowledge, paired with adaptability, always helps him find his way around.

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