BetParx Launches Sparx to Create Bespoke Betting Experience

BetParx has launched a new Sparx tab on its sportsbook app in Pennsylvania, as the latest addition to the platform. The new addition to the sportsbook has been developed by the company in partnership with Epoxy.ai, and it’s intended to create a more personalized experience for sports fans in Keystone State and beyond.

BetParx Continues to Customize Experience with Epoxy.ai

The Sparx tab is created to tailor the environment in which sports bettors follow sports and place their wagers, and leverages AI algorithms to create a dedicated betting environment for every user. Thanks to Sparx, BetParx will be able to display infographics, put forward relevant stats, and back them up with graphic elements to create a wholesome experience for bettors. Epoxy.ai COO Jason Angelides also commented on this opportunity:

Parx is looking to be an innovative leader in the gaming space, and we believe Sparx will help BetParx customers become more engaged by making sports betting on the BetParx app easier to understand and use.

Epoxy.ai COO Jason Angelides

BetParx SVP of iGaming and sports Matthew Cullen has welcomed the new addition and said that he was excited at the opportunity to offer users a more dedicated experience. The feature builds a highly-tailored experience that will personalize user gameplay, Cullen noted and added:

The new Sparx feature on the BetParx app will deliver that experience. Think of Spotify, Instagram, and Netflix. This is the norm that does not exist in the sports betting space, and we are ecstatic to deliver this first-of-its-kind betting-specific experience to our users.

BetParx SVP of iGaming and sports Matthew Cullen

Epoxy.ai is a great partner, BetParx notes, as the sportsbook will be able to further tap into the company’s On4Me services, which will analyze what sports have the best chance of appealing to individual consumers. The feature is also great as it would help the majority of sports fans to watch a game live before they bet and provide them with various in-house statistics.