BetMGM Sallies Forth as NHL’s Official Sports Betting & Gaming Partner

This partnership extension will see BetMGM continue to serve as the NHL’s Official Sports Betting and Gaming Partner.

The original collaboration was launched in April 2022, when the NHL announced BetMGM as its first Sports Betting Partner, together with FanDuel, and marked a shift in the league’s policy four years after the repeal of PASPA.

The NHL strengthened its ranks of Official Sports Betting Partners earlier this year with the addition of both ESPN Bet and theScore.

Building on Fan Engagement with BetMGM’s Help

To mark the occasion, BetMGM CEO Adam Greenblatt issued a statement in which he hailed the opportunity to continue working with the NHL and bring more of what fans have come to expect. He added:

The NHL is more thrilling than ever – a symphony of athleticism, teamwork, and skill on skates. We look forward to bringing our customers exceptional live experiences and new content.

NHL VP of Business Development Jason Jazayeri was similarly pleased with the opportunity to see the two companies collaborate and continue to develop their relationship with the introduction of more fan-focused experiences that compel fans and lead to better retention and engagement from audiences.

Jazayeri confirmed that for the NHL’s part, the League was looking to help fans interact and engage with the sports they love. BetMGM has also helped to push outside the boundaries of the traditional sports experience with the introduction of its NHL-themed slot, NHL Gold Blitz, available on the company’s online casino platform.

As an Official Sports Betting and Gaming Partner, BetMGM will continue to pursue various activations, social media campaigns, and visibility improvements that are ushered in through VIP fan experiences that rely on NHL imagery and League-branded casino games, such as NHL Gold Blitz.

Responsible Gambling as Path to Sustainability

BetMGM and the NHL are also fully committed to maintaining a robust level of responsible gambling within the league and promoting safe and sustainable gambling. Both companies are members of Have A Game Plan. Bet Responsibly, a campaign by the American Gaming Association.

A commitment to making the NHL safer is important and comes at a time when the league is urged to do more to protect athletes as gambling addiction becomes more common among bettors. Many National Football League (NFL) players have been suspended over the past months for offenses that have to do with betting rules.