July 20, 2023 2 min read


Bet365 Launches Exclusive Fantasy Game with Scout Gaming

The prominent operator and provider of gaming products have teamed up to create a new dedicated fantasy experience

As a result, bet365 has launched its exclusive fantasy game that was developed by Scout Gaming Group and will cover the 2023/2024 Premier League season, one of the world’s most significant soccer series.

Bet365 Introduces New Engaging Soccer Fantasy Game

The free-to-play game has been designed to engage with sports fans and offer them a chance to quickly participate in alternative contests and boost player satisfaction. Every eligible bet365 customer may partake in the new game.

Each customer is allowed to rejuggle their team as they see fit until the first game of the season, that between Manchester City and Burnley, which kicks off on Friday, August 11. Apart from playing for free, players will have the chance to win a real money prize. A total of £500,000 will be divvied up between the first 10,000 ranking users and a guaranteed £50,000 will go to the first-place finisher.

This new contest will run independently from another £65,000 monthly prize that will be distributed between the 1,000 ranking players. Bet365 and Scout Gaming Group are confident in the success of their newly-pitched product.

Bet365 has welcomed the arrival of the new game, with a spokesperson saying that the brand was very happy to have this multi-country fantasy product up and running ahead of one of the most important soccer events of the year. The spokesperson added:

We’re excited to see how the season develops and which managers can land the monthly and outright cash prizes.

Bet365 spokesperson

Strong Uptake for Bet365’s New Fantasy Game

The operator has already seen more than 20,000 managers register with their provisional teams. This early interest means that the companies can expect even stronger uptake as the season grows closer. Bet365 Fantasy Game comes with a number of excellent quality-of-life and handy features to make the player experience even more rewarding.

Scout Gaming Group CCO Araz Heydariyehzadeh was pleased with the opportunity to see his company build a quality game for a quality brand such as bet365. “Free-to-play games can be highly effective as part of a structured conversion strategy, and with Fantasy games proven ability to retain users and drive extra yields from sportsbook customers, we are very excited about the potential outcome and performance of the project,” Heydariyehzadeh concluded.


Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at GamblingNews.com is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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