August 30, 2023 3 min read


Bally’s Gains Access to White Hat’s PAM for the Market in Ohio

The latest launch strengthens Bally's operations in Ohio thanks to the market-leading PAM, featuring innovative and scalable solutions

White Hat Gaming, the fast-growing provider of leading iGaming platforms and solutions, powering the online gambling sector, announced that its market-leading player account management (PAM) platform launched with Bally’s Corporation in Ohio. Announced Wednesday, the latest launch marks the first step of Bally’s plan for expanding the reach of its sportsbook.

The duo’s initial business-to-business (B2B) partnership dates back to earlier this year. At the time, Bally’s agreed to leverage White Hate Gaming’s leading PAM and power its sportsbook across multiple jurisdictions.

The leading platform stands out with a plethora of payment options, as well as CRM marketing support. Additionally, White Hat Gaming’s PAM offers 24/7 customer support, a proprietary cashier and a variety of solutions that focus on player protection, making it one of the best-in-class products.

Robeson Reeves, Bally’s CEO, spoke about the company’s ongoing expansion within the iGaming vertical across the United States. He explained that while the company continues to grow its retail presence, its online operations will benefit from the market-leading PAM that complements its strategy for growth through innovation.

Finally, Reeves pointed out: “We are thrilled to be working with White Hat Gaming and look forward to accelerating our growth through its revolutionary platform which will aid us in becoming the premier, full-service, vertically integrated casinos and resorts, online sports betting, and iGaming company.”

White Hat Is Thrilled to Power Bally’s Operations in Ohio

Phil Gelvan, White Hat’s CEO, added that the company is excited to join forces with Bally’s and provide its PAM platform, powering its operations in Ohio. He acknowledged that the latest launch is the first out of many planned under the partnership with the leading betting and gaming company.

Gelvan spoke about the capabilities of White Hat’s PAM, explaining that it delivers responsible gambling tools, payment options and an in-house cashier. In conclusion, he pointed out: “We’re completely focused on repeating our success in Ohio and ensuring Bally’s receives the same PAM technology support across multiple markets in the near future.”

We are thrilled to provide Bally’s with our PAM platform in Ohio, the first major launch as part of our exclusive partnership with the renowned operator group.

Phil Gelvan, CEO at White Hat Gaming

White Hat’s PAM includes its innovative solution, Traveling Wallet. The new collaboration will see Bally’s benefit from the solution in Ohio, as well as in other states. The iGaming provider’s platform also includes unique features that enable the players to access bonuses, loyalty offers, as well as account balances through the same application in different jurisdictions. The PAM is renowned for its positive impact on player engagement and retention, and will undoubtedly strengthen Bally’s operations.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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