September 4, 2024 3 min read

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Australian PM Disproves Reports of Imminent Gambling Advertising Ban

The government is reportedly still considering how to best proceed with gambling ad regulation despite prevalent rumors of an impending crackdown

Australian Prime Minister Anthony Albanese has denied media reports from earlier in the week that his administration had already discussed and agreed on a total ban on gambling advertising. The government is still conducting consultations, aiming to gather as much data as possible before making an informed decision, especially considering the far-reaching implications of a potential ban.

The Alleged Leak Envisioned Drastic Measures

According to a breaking news report from Sky News, the government was on the verge of issuing an immediate ban on online gambling, followed by phasing out all gambling ads on TV over the next two years. Albanese, however, quickly cleared up the situation during a press conference on Tuesday, stating that the government had reached no final decision.

I’ve seen reports that allege that they know what the position is. Well, they don’t. What we’ve been doing is having a consultation to make sure that we get the reforms right.

Anthony Albanese, Australian PM

The Sky News report stated that the alleged ban would be aimed at three main areas. The first one regards the massive number of gambling ads on the market. The second and third areas of concern would target children’s exposure to gambling ads and the airing of gambling ads during sporting events.

Albanese stressed that reports claiming the government had already settled on a course of action were premature and mistaken. The Prime Minister reiterated his government’s commitment to combating problem gambling, a growing concern in Australia. He underlined various steps his government was taking towards this end, like restrictions on the use of credit cards in gambling.

Australia Remains Committed to Gambling Reform

Recent data suggests that the industry is experiencing a significant shift in gambling habits toward online platforms. A recent Australian National University (ANU) report revealed that at-risk gambling was on the rise as current regulations were unsuited to deal with today’s rapidly shifting market dynamics. This data places even more pressure on the government to tackle this growing issue.

The Australian PM also expressed the need for balance. He said the government was conducting consultations with many stakeholders, from media organizations to sporting bodies and anti-gambling advocates, ensuring that future reforms would be effective but fair. Many media outlets and sports teams significantly rely on gambling sponsorships, and a sudden ban would have substantial consequences.

We’re engaging constructively. That’s what good governments do. They reach out and engage constructively.

Anthony Albanese, Australian PM

Albanese was adamant that gambling reform was a priority for the government. He highlighted changes in advertising regulations and the introduction of a self-exclusion register, among other moves, as proof of successful customer-focused initiatives. It is still anyone’s guess what new reforms the Albanese government will undertake. But, for now, reports of an imminent, broad-ranging ban on gambling ads were, at best, premature.

Deyan is an experienced writer, analyst, and seeker of forbidden lore. He has approximate knowledge about many things, which he is always willing to apply when researching and preparing his articles. With a degree in Copy-editing and Proofreading, Deyan is able to ensure that his work writing for GamblingNews is always up to scratch.

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