July 30, 2021 3 min read


Andrew Saunders Appointed as Seminole’s VP of Entertainment

Seminole Gaming announced Andrew Saunders was appointed as the company’s new Vice President of Entertainment to spearhead live entertainment efforts for the tribe’s venues across Florida.

Wealth of Live Entertainment Business Experience

New Vice President of Entertainment Saunders will be responsible for the overall entertainment strategy for the tribal gaming venues in the state, from ticketing operations, finance, and production partners to collaboration between the venues.

“Andrew Saunders joins Seminole Gaming with a wealth of entertainment experience and will be instrumental in advancing live events and entertainment opportunities.”

Keith Sheldon, President, Entertainment, Hard Rock International and Seminole Gaming

Andrew Saunders brings to the tribal gaming company a wealth of knowledge and experience, having spent more than 10 years in the booking entertainment events business, managing relationships with talents, agencies, and production companies, also dealing with the marketing and ticketing sides of events.

“As our extensive schedule of concerts and events gains even more momentum, Saunders will identify additional one-of-a-kind entertainment experiences for our guests.”

Keith Sheldon, President, Entertainment, Hard Rock International and Seminole Gaming

Andrew Saunders, who also served as Director of Booking for a group of more than 70 arenas and theaters in North America, the Los Angeles’ Venue Coalition, had his most recent role in booking as a senior talent buyer for AEG at Staples Center, Microsoft Theater, where he collaborated with the Presents division of the venue.

“I’m excited to continue bringing exceptional events and experiences to Hard Rock and Seminole Gaming guests as the entertainment industry begins to open its doors to in-person events. It’s an honor to be part of a team that focuses on unique guest experiences.”

Andrew Saunders, VP, Entertainment, Seminole Gaming

Close Collaboration with Venue Entertainment Leads

Holder of bachelor’s degree in Music Industry and Business from the University of Southern California in Los Angeles, Saunders will work in his role closely with Dave Gold, Vice President of Entertainment Operations and Live Events, Steve Minick, Director of Entertainment at Seminole Hard Rock Hotel & Casino Tampa, as well as other venues’ entertainment leads.

Entertainment venues run by Seminole Gaming include Hard Rock Live, a 7500-seater at Seminole Hard Rock Hotel & Casino Hollywood, Hard Rock Event Center at Seminole Hard Rock Hotel & Casino Tampa with 1,500 capacity, Seminole Center, an 836-seater at Seminole Casino Hotel Immokalee, as well as properties at Casino Coconut Creek, Seminole Brighton Casino and Seminole Classic Casino in Hollywood, Florida.

The Seminole tribe is the major player on the gaming market in Florida and any gaming expansion in the state cannot happen without being sanctioned by the tribe, including a recent initiative for a casino in the region of the city of Jacksonville.

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