April 12, 2024 3 min read

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Altenar Strengthens C-Suite with Sam Hill as Sales Director

Before joining Altenar, the seasoned executive was most recently senior sales director with IMG

The leading provider of sportsbook services, powering gaming operators across the globe, Altenar, strengthened its senior-level team with a fresh appointment. On Friday, the company revealed it added Sam Hill, an expert with nearly 15 years of experience within the gambling sector, to the role of sales director.

Joining Altenar’s C-suite, the seasoned executive is expected to play an important role in the company’s expansion across a number of markets in Europe. Moreover, his strategic advice and knowledge are expected to drive Altenar’s expansion in Latin America, among other strategic markets across the globe.

As sales manager, Hill, will help guide the company’s sales strategy, and help it promote and expand its portfolio of partners. At the same time, the expert’s strategic efforts are expected to push Altenar’s growth, increasing revenue.

Not unexpectedly, holding the role of sales manager means that Hill will collaborate with Altenar’s commercial team. Undoubtedly, the exceptional skills and knowledge accumulated after years of hard work in the sector are going to help him with the new senior-level role.

Hill shared his excitement revealing that he previously collaborated with Altenar. “I have seen their growth first-hand and I am very pleased to be a part of the team moving forward. Altenar is currently going through a really good moment and there are lots of exciting opportunities for growth,” he added. According to Hill, a challenge he will likely face with the new role is improving the relationships between Altenar and its clients, while helping attract new high-value customers as well as suppliers.

The New Sales Director Brings Solid Experience

Charlie Williams, Altenar’s Commercial Director, was just as excited about the latest addition to the company’s team of experts. He spoke about Hill, explaining that he is a seasoned gaming industry veteran with a track record. Williams predicted that Hill’s unique skillset would prove to be pivotal for the company’s future growth and expansion to new jurisdictions across the globe. “I look forward to working with Sam and celebrating the many successes that we have in front of us as a sales team,” said Altenar’s Commercial Director in conclusion.

We are excited to have a knowledgeable, well-respected, industry veteran such as Sam Hill join the sales team.

Charlie Williams, commercial director at Altenar

Hill’s career within the gambling sector started back in 2010. His experience includes a business development director role with Betgenius. Moreover, Hill’s professional background includes head of business-to-business sales position with BetVictor. Most recently, the seasoned gaming executive was a part of IMG where he served as senior sales director.

Co-editor

William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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