4ThePlayer Celebrates a License in Michigan

4ThePlayer, a disruptive supplier of iGaming content, announced that it has successfully secured a license to supply its products to operators in Michigan. Until now, the provider had operated under a provisional license.

4ThePlayer launched in Michigan in October 2022 but operated under a provisional license. Thanks to the new development, the company is now fully-licensed in the Great Lake State, reinforcing its footprint in the United States.

Gamblers in Michigan should be already familiar with the supplier’s great content. A suite of titles from 4ThePlayer is already available to local players, including hit titles such as 9K Yeti and 3 Secret Cities. In the meantime, the company and its fans are preparing for the much-anticipated launch of 6 Wild Sharks, an upcoming hit.

In addition to the aforementioned games, 4ThePlayer is preparing to add games from other markets to its Michigan lineup. Next year, on the other hand, the company plans to release a bunch of games tailored for American audiences that will be first released in the USA.

4ThePlayer’s games are available in Michigan thanks to the company’s agreement with Gaming Realms.

The Company Is Excited to Grow in the USA

4ThePlayer’s co-founder and business development director, Chris Ash, expressed his enthusiasm about the new license. He said that the development is his company’s latest achievement in its US marketing strategy and praised Michigan’s iGaming market as one of the most successful in the country.

Ash added that the partnership presents an exciting landscape for his team to share its cutting-edge titles with an audience that is passionate about gaming. He also teased that 4ThePlayer has planned launches in additional states.

We are also actively working on expanding our presence into additional states, underscoring our commitment to regulated markets in general. We invite all interested parties to meet us at G2E in Las Vegas for a deeper dive into our exciting plans for the coming year!

Chris Ash, co-founder & business development director, 4ThePlayer

4ThePlayer’s release highlighted the impressive success of Michigan’s iGaming market, noting that the state’s 15 online casinos have surpassed total revenue of $150+ million in four separate months of 2023.

4ThePlayer is a challenger brand that seeks to revolutionize iGaming in the US and beyond. Its philosophy is to design games with concise yet engaging mechanics that provide players with the opportunity to win big prizes.

Last year, 4ThePlayer received a transactional waiver to go live in New Jersey, adding an extra boost to its growth in the United States.