1xBet and Paris Saint-Germain Extend Partnership Through Next Three Seasons

1xBet, a global sports betting powerhouse, has confirmed that it is extending its current partnership with Paris Saint-Germain over the next three seasons. As a result, 1xBet will remain the club’s Official Betting Partner, with further renewals possible.

1xBet Extends Global Collaboration with PSG

According to 1xBet, the partnership has proven particularly useful to both parties involved, and the renewed collaboration was a natural continuation of what was otherwise a successful alliance.

Once again, 1xBet’s branding will show on the LED boards and 3D carpets available to international audiences, with the two companies collaborating on various initiatives and activations through their digital channels to boost their respective footprint and improve their partners’ visibility and reach.

Paris Sait-Germain, Chief Revenue Officer, Richard Heaselgrave, has welcomed the opportunity to team up with 1xBet, saying that it was an exciting opportunity to drive innovation and growth.

“Together, we have already achieved remarkable milestones, and this renewed agreement will allow us to engage our worldwide fan base further, create unique experiences, and continue to build on Paris Saint-Germain’s incredible momentum on and off the pitch,” Heaselgrave added.

As to 1xBet, the company was similarly excited about the renewed partnership and highlighted its strategic importance.

“Extending the agreement reflects stability and mutual trust. We are proud to have been part of the club’s great achievements in recent years and are confident that even more successes lie ahead,” a spokesperson for the company said.