July 14, 2023 3 min read

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Veikkaus Bolsters Content Portfolio with Pragmatic Play

Veikkaus has strengthened its iGaming offer with the introduction of a new supplier to bolster the library of available games

Pragmatic Play has been tapped by the Finnish monopoly to provide it with new games that will bolster the experiences for players. Officially run as Veikkaus Oy, this is the country’s state-owned casino, betting, and lottery gaming operator.

Pragmatic Play Brings a Variety of Worthwhile Games

The games that will be featured with Veikkaus Oy include 10 of the supplier’s most prominent titles, such as Sugar Rush, Gates of Olympus, Big Bass Bonanza, and The Dog House Megaways, among others. Pragmatic Play has been building up its European and Nordic footprint with confidence and the arrival of its products with one of the most significant industry players in the region further reflects positively on this commitment.

Veikkaus has been actively looking to build its iGaming footprint with a series of content partnerships designed to help the company bring more worthwhile entertainment to the local ecosystem. The company is also putting a strong emphasis on responsible gambling, which is something that Pragmatic Play shares as a core value.

Commenting on the tie-up, Pragmatic Play COO Irina Cornides welcomed the chance to be collaborating with the company and introduce the Pragmatic Play iconic slots to Finnish players for the very first time.

“Not only does the deal signal our continued growth in regulated markets across Europe, but it also highlights our shared commitment to player protection and corporate social responsibility,” Cornides said.

She added that Veikkaus is a trusted partner that is fully committed to making gambling safer and more entertaining for its players, as well as contributing to good causes. That is why Cornides is confident that Pragmatic Play and Veikkaus will both work to make this alliance a success in the long run.

Veikkaus Keen to Make This a Long-Term Success

Veikkaus chief product officer Jan Hagelberg was similarly encouraged by this new opportunity and hailed the chance to see Finnish players get access to some of the industry’s leading iGaming titles. Hagelberg reaffirmed that Veikkaus Oy’s mission was to provide player bases with some of the most excellent titles there are.

Games such as Sugar Rush and Big Bass Bonanza would be among the ones featured moving forward, offering players access to some worthwhile and incredible choices across the board. Earlier this year, Finland spoke about replacing the Veikkaus monopoly and introducing a more liberal system in which private companies and operators can compete, a process that already took place in neighboring Sweden a few years ago.

Journalist

Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at GamblingNews.com is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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