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Sports
July 5, 2023
QuinnBet Extends Hibernian FC Deal by Two Years
A month after teaming up with The Curragh, gambling operator QuinnBet has secured an extension to its commercial partnership with Hibernian FC, a Scotland-based soccer team. As a result, the club will continue to promote the gaming company. QuinnBet and Hibs first joined forces in 2022, with the former party’s brand being extensively promoted across […]
Sports
July 3, 2023
SBOTOP’s Deal with Fulham Works, CEO Mummery Said
Gambling sponsorships in pro sports are one of the hot topics in the British gaming industry. Fulham FC, a local soccer organization, just penned a sponsorship agreement with the gambling operator SBOTOP, in spite of increased activism against such deals. Bill Mummery, the chief executive of SBOTOP’s parent company, Celton Manx Limited, shared his thoughts […]
Sports
June 30, 2023
Superbet Named Title Sponsor of First World Series of Darts in Poland
Online sports betting and gaming operator, Superbet, announced it has been named title sponsor of the 2023 Superbet Poland Darts Masters scheduled to take place next week. Logo Featuring on Players and On-Stage The selection of Superbet as title sponsor of the inaugural edition of the Professional Darts Corporation (PDC)’s World Series of Darts will […]
Esports
June 27, 2023
Tundra Esports Unveils New Sponsorship Deal with Winline
The leading betting company with a strong presence in Eastern Europe, Winline, continues its expansion into the esports vertical by announcing a new partnership. The company unveiled details regarding a new sponsorship agreement with the globally-recognized esports team Tundra Esports. Under the terms of the new collaboration, Winline will benefit from exposure via the team’s […]
Sports
June 22, 2023
Aston Villa Fits BK8 Front-of-Shirt Deal into Transitory Period
English Premier League (EPL) side Aston Villa FC announced today it has agreed to a three-year partnership with online gambling firm BK8 to make it the club’s new principal and front-of-shirt partner. Collaborations to Grow Both Brands Under the terms of the agreement, the logo of the betting and gaming firm will feature on the […]
Sports
June 16, 2023
Chelsea FC Considering Sponsorship Deal With Stake
The overhaul of the gambling sector in the UK is yet to lift off. While recently, the government released the White Paper of the review of the Gambling Act, meaningful changes are still ahead. Yet, amid talks for a possible shirt sponsorship ban, many soccer teams in the country vowed support for such a measure, […]
Sports
June 7, 2023
Sky Bet Extends EFL Sponsorship through the 2028-29 Season
Sky Bet will remain the English Football League (EFL)‘s official sponsor until the end of the 2028-29 campaign after the sports betting and gaming brand and the league signed a five-year contract extension. Rights Fee Increases by 50% The contract extension builds on a decade-long partnership between Sky Bet and the EFL and will increase […]
Sports
June 1, 2023
ANJ in France Calls for Strict Rules for Gambling Sponsorships
The independent gambling Authority in France, Autorité Nationale des Jeux (ANJ), published a new set of guidelines and recommendations involving sports partnerships in the country. Details about the new guidelines emerged Thursday and the Authority explained that they come at a pivotal moment, given the drastic increase in sports gambling partnerships in France over the […]
Sports
May 5, 2023
Betfred Adds St Leger Festival to Horse Racing Sponsorships
UK gambling firm Betfred has been unveiled as the new sponsor of the St Leger festival following a multi-year deal between the firm and the operator of the event. St Leger Festival’s Sponsorship Is a Privilege The new arrangement between Betfred and Arena Racing Company (ARC) means that the gambling firm will now sponsor three […]
Business
April 24, 2023
SIS Sponsors Chile’s Top Horse Racing Event
As per SIS’ newest partnership in Latin America, the company will become Gran Premio Hipódromo’s title sponsor. As one of the most important South American racing calendar events, the deal will substantially bolster the developer’s exposure in the region, hopefully presenting new growth opportunities. The agreement also reaffirms SIS’s commitment to horse racing as an […]
