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Business
July 3, 2023
Better Collective Acquires Playmaker HQ in a $54M Deal
Better Collective announced the acquisition of Playmaker HQ, which will boost the former company’s social media and sports content. The acquisition cost the digital sports media group a total of $54 million, $15 million of which will be upfront. A million will be paid in deferred payments and an extra $38 million in performance-based earnout […]
Sports
September 8, 2022
Playmaker Named No House Advantage Exclusive Fantasy Partner
Social media sports and entertainment content platform Playmaker announced it has selected emerging sports platform No House Advantage (NHA) as its exclusive fantasy partner for the upcoming NFL season. Fantasy Sports Content Integration The new partnership between Playmaker and NHA for the 2022 NFL season will see content from the daily fantasy sport (DFS) operator […]
Business
August 4, 2022
Playmaker Acquires Mexican Sports Media Publisher JuanFutbol
Playmaker Capital announced that it had acquired 100% of media company Underdog’s digital assets, including JuanFutbol. With this deal, the digital sports media giant aims to develop the brand in Latin America and the US Hispanic market by using the Mexican company’s portfolio of highly popular social media profiles, digital channels, and sports-focused web properties. […]
Sports
July 6, 2022
Playmaker Capital Signs $1.15M Deal to Acquire World Soccer Talk
Toronto-based digital sports media company, Playmaker Capital, has completed an acquisition deal for 100% of the digital assets of US-based World Soccer Talk, a soccer-focused media business. The purchase price was $1.15million and consisted of cash payment, 510,000 newly issued Playmaker shares, and an additional earn-out. Playmaker Positions Itself to Tap Soccer’s Growing Popularity in […]
Sports
March 31, 2022
Playmaker to Advertise Its Brands at the São Paulo Grand Prix in November
Harnessing Brazil’s impressive Formula 1 history and Brazilians’ burning passion for sports, Playmaker Capital Inc. will promote its brands at one of the highest-profile sporting events in the country, the São Paulo Grand Prix. The leading digital sports media company plans to get massive exposure for its soccer-based platform Bolavip and build momentum prior to […]
Sports
March 25, 2022
PointsBet and Playmaker Join Forces Ahead of March Madness
Yet another partnership has been signed ahead of the NCAA Men’s Division I basketball tournament with PointsBet teaming up with the sports media company Playmaker. PointsBet Will Sponsor Playmaker Content NCAA Men’s Division I, also known as March Madness, is one of the highlights of the spring sports season. The tournament, which begins today, March […]
Business
March 22, 2022
Playmaker Cites Heady Consumer Acquisition in 2022 amid Strong Financial Results
Playmaker founder and CEO Jordan Gnat has lauded the company’s robust financial results that led to the sustained growth of operations throughout 2021. The company enjoyed what Gnat described as “remarkable” growth driven by improving EBITDA results which were up 119%. The company’s full-year accounts were once again posting some strong numbers and Q4 revenues […]
Business
February 28, 2022
Playmaker Hired MetaBet for Player Engagement and Conversion
Digital sports media company Playmaker announced today a strategic partnership in the sports betting product and content space with MetaBet aimed at increasing user engagement and integration of conversion tools. Engagement and Conversion at Scale The deal between Playmaker and the provider of automated and contextual sports betting products MetaBet will see the integration of […]
Sports
January 11, 2022
Playmaker Acquires the Leading Spanish-Language Platform Cracks
Digital sports media company Playmaker announced on Tuesday that it acquired Cracks, the leading Mexico-based video-first sports platform. Playmaker Acquires 100% Of Cracks for $1.7M The acquisition with an aggregate consideration of up to $1.7 million marks an important step for Playmaker that expands its content suite. Founded by Manuel Bravo, Cracks is one of […]
Sports
January 6, 2022
Playmaker Expands Media Reach in Brazil by Acquiring Futmarketing
In preparation for the much-anticipated launch of online sports betting in Brazil in 2022, digital sports media company Playmaker has decided to expand its reach in the region by acquiring Futmarketing. Futmarketing is one of the most reliable sports editorial consultants across Latin America, as well as Brazil’s leading digital media and marketing group for […]