Stake Signs Iconic Horse Jockey Frankie Dettori as Global Ambassador

Sports and gaming brand Stake has announced that it has signed one of the world’s legendary jockeys, Frankie Dettori, as its newest Global Ambassador

Stake’s New Ambassador Is One of Horse Racing’s Gurus

An official press release detailed Dettori’s career track record, with the man winning the British Flat Racing Championship three times over his career, back-to-back in 1994 and 1995, and then a decade after his original victory, in 2004.

Dettori also won the Royal Ascot in 1996, affirming his status as one of the most capable athletes in the sport at the time. Dettori’s track record features 287 Group race victories, making him one of the most decorated jockeys of all time.

While you may think that his career is behind him, Dettori is very active in the sport. He won his Grade 1 victory in the United States in March 2024 in the Santa Anita Handicap and remains an inspiration for generations of jockeys.

Combining his professionalism with his strong and vibrant personality, Dettori is indeed a fitting addition to Stake’s growing lineup of global ambassadors.

Celebrating Dettori and Stake’s Success in Their Respective Fields

Stake’s Chief Marketing Officer, Akhil Sarin, welcomed the opportunity to see Dettori join.

“Frankie is one of the biggest names in horse racing history, but more importantly than that, he is also a name that transcends sport. His career achievements and personality are unmatched in the racing world and we are thrilled to welcome him onto the Stake roster.”

“I am really excited to be working with Stake and to be part of such a refreshing and dynamic team. They are a hugely recognisable name within sport and work with some of the biggest athletes and teams, so I am looking forward to coming onboard and seeing what is next,” Frankie Dettori added on the occasion of his appointment as Stake’s Global Ambassador..