February 16, 2023 2 min read


Soft2Bet Grows Aggregation Platform with AvatarUX Addition

The iGaming platform provider and aggregator will now offer a number of innovative games delivered by the supplier

Soft2Bet expects to significantly improve its player retention capabilities and provide partners with an improved player experience thanks to the addition of the groundbreaking mechanics developed by AvatarUX.

The titles and mechanics will in turn be available to trusted partners across the globe for which Soft2Gaming provides software solutions. Part of the innovation that Soft2Bet’s portfolio will now feature includes game features such as Popwins and Multipop that are bound to strike home with global audiences in regulated markets.

AvatarUX’s titles such as Cherry Pop and Monkey Pop are available for distribution this month meaning that Soft2Bet partners are already able to benefit from them. The companies have hailed this collaboration as another opportunity to expand their reach and pull with iGaming audiences worldwide.

Bringing Innovation to Soft2Bet’s Content Library

Soft2Bet Director of Gaming Daniel Mitton was very pleased with the development, commending AvatarUX on the company’s flair for innovation and the unique in-game mechanics that the studio has been able to develop.  He added:

So, we are very pleased with this new business partnership as there is no doubt that it will further expand the commercial potential in global markets.

Soft2Bet Director of Gaming Daniel Mitton

The news was similarly welcomed by AvatarUX CEO Nicola Longmuir who was excited to see his company become a part of Soft2Bet’s aggregated solution and content network.

“We are looking forward to expanding our distribution through this partnership and seeing our top-performing and innovative products reaching new markets and players,” Longmuir concluded.

AvatarUX has been able to strike several prominent partnerships over the past few months. The company announced a distribution deal extension with Light & Wonder in February and another one with QTech in December.  


Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at GamblingNews.com is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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