March 6, 2024 3 min read


Soft2Bet FY 2023 Results Driven by Expansion and Gamification

The company has continued to grow throughout 2023, posting solid performance markers driven by the launch of new products and ambitious strides into new markets

Soft2Bet was able to notch up a 46% year-over-year growth in group revenue for its full financial year 2023, spurred by the arrival of the Motivation Engineering Gamification Application gamification product.

Gamification Takes the Biscuit for Soft2Bet in 2023

Both the company’s B2B and B2C results stood tall during the surveyed period, with financial results marking record gains for the group as a whole, and even prompting Soft2Bet to adjust KPIs to reflect the strong growth period.

Another milestone to appear on the financial books was the 207% rise in company EBITDA compared to the previous period in 2022. MEGA alone accounted for a 60% contribution to gross gaming revenue and has been a clear winner for the company from the very start, but the product has been similarly good for Soft2Bet’s partners.

The success of the MEGA product was hailed by company CEO Uri Poliavich who said that his company is poised to continue to deliver on this and better results throughout 2024. “We are already developing partnerships with new and old friends, expanding into North America, and delivering more game-changing solutions for our partners this year,” Poliavich explained, setting the objectives for the new year.

According to the company’s financial report, partners similarly reported a 70% jump in average revenue per player, giving them a strong incentive to continue collaborating with Soft2Bet and helping the company step into 2024 on a much stronger foothold.

In light of those results, Soft2Bet will continue to seek to improve and expand on its MEGA product which has proven a raging success both commercially and privately. Yet, Soft2Bet wants to further enhance the core platform and help it secure even stronger positions.

Leveraging Technology, Pushing into New Markets

One of the ideas Soft2Bet is naturally exploring is the further integration of Artificial Intelligence and other technological solutions into the solution’s bedrock.

Although iGaming took the biscuit for the company, it similarly recorded gains in sports betting supply operations, with the company successfully reaping bounty in Italy, Romania, Greece, and Sweden among others. Sports betting operations jumped by 300% for the company.

All the while, the company is preparing for a more serious push into the North American market, especially now that close to 40 states regulate sports betting and iGaming has just become legal in Rhode Island. Yet, the company is preparing to push further, including in places such as Ontario, Canada, and Mexico.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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