Codere and SiS inked an exclusive deal under which SiS expands its broadcasting portfolio to include every horse race from the Hipódromo de las Américas racetrack in Mexico City. Consequently, all of the remaining horse races for the current season will be available for SiS customers around the world.
SiS Signs Exclusive Deal With Codere
The leading multi-channel supplier of 24/7 live betting services, Sports Information Services (SiS) announced today that it inked an exclusive deal with Codere. Under the agreement, SiS expanded its international racing rights portfolio for the broadcasting of every horse race from the Hipódromo de las Américas racetrack in Mexico City.
Although some territory restrictions may apply, all of the remaining 76 thoroughbred fixtures of the current season from the Mexican race track are available for SiS customers around the world via both retail and online services. Furthermore, the company provides a full fixed-odds service, featuring on-screen graphics with betting triggers, data, derivatives, and prices.
The exclusive deal complements the company’s ongoing expansion of a market-leading portfolio of international horse races. Currently, SiS features races from Latin America, the US, Saudi Arabia, Spain, Germany, Hungary, the Czech Republic, the UK and Ireland, and Dubai. In other words, the company solidifies its global position as a market leader in 24/7 live betting services.
Codere Is Delighted to Collaborate with SiS
Ramon Rionda, director of operations at Codere said that the company is thrilled about the exclusive deal with SiS. Furthermore, he said that SiS is the perfect partner that can “deliver the full Hipódromo de las Américas offering to bettors across the globe“. In conclusion, Rionda said that Codere is excited that SiS will be delivering a premium racing experience as a part of its market-leading betting service.
“We’re thrilled to have agreed this exclusive deal with SIS, who are the perfect partner to deliver the full Hipódromo de las Américas offering to bettors across the globe.”Ramon Rionda, director of operations, Codere
William Morris, head of international horse racing at SIS said that the company is delighted about the deal with Codere. Furthermore, he acknowledged that through this deal, the company builds upon its LatAm racing offering. In conclusion, Morris said that the Hipódromo de las Américas racetrack features some of the most exciting races in the region and SiS is looking forward to delivering its top-class racing services for customers around the world.