August 4, 2021 3 min read


SharpLink Expands Existing NASCAR Collaboration

SharpLink, a leading online technology company, has expanded its partnership with NASCAR. Although the two organizations have been partners for nearly 10 years, in February, their collaboration hit a new level when SharpLink launched its C4 Sports Betting Conversion Platform for users. Now, under the most recent expansion, the company will provide even more features and betting opportunities for NASCAR fans.  

Leading online technology company, SharpLink announced on Tuesday that it expands its collaboration with NASCAR. The partnership expansion is the result of revelatory insights and successful results generated by the company’s C4 Sports Betting Conversion Platform which was launched for earlier this year. Now, the company plans to provide multiple features, as well as betting opportunities for NASCAR fans. Those features will be available throughout the 2021 racing season.

As a trusted free-to-play game development partner for NASCAR, SharpLink has collaborated with the Association for nearly ten years. It was earlier this year, in February, when SharpLink expanded its relationship with NASCAR and launched the C4 technology for the Association’s website. That brought seamless live and personalized betting options by BetMGM online sportsbook for users.

The Collaboration Helps NASCAR Create Unique Betting Experience

Rob Phythian, SharpLink’s CEO, shared his excitement by saying that the company is pleased that its C4 platform met and exceeded NASCAR’s expectations. Moreover, he did not miss saying that the C4 Sports Betting Conversion platform features innovative AI-enabled technology and capabilities.

According to Phythian, by using SharpLink’s technology, NASCAR’s staff can “focus on creating the best possible betting user experience for their passionate fan base.” At the same time, the platform is easy to use without the need for expensive in-house development, explained Phythian. Last but not least, he outlined that SharpLink is very proud of the rapid deployment of its platform with BetMGM.

A Particularly Impressive Collaboration

NASCAR’s managing director of gaming, Joe Solosky also shared his excitement about the recently expanded collaboration with SharpLink. He deemed the collaboration with the company “particularly impressive,” which enabled NASCAR fans to “get acclimated to the emerging online U.S. sports betting environment.

SharpLink is providing invaluable insights that are helping shape and expand our sports betting operations now and in the future.

Joe Solosky, managing director of gaming, NASCAR

Solosky revealed that with the help of new C4 features from SharpLink, NASCAR will further boost customer entertainment and engagement. Additionally, he outlined that the Association looks forward to collaborating closely with the company. In conclusion, Solosky said that the collaboration with SharpLink helps shape and expand the current and future NASCAR sports betting operations.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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