Sega Sammy’s Acquisition of GAN Limited Approved by Nevada Regulator

The Nevada Gaming Control Board has given its first nod to Sega Sammy Creation’s buyout of GAN Limited, a big name in North American B2B online gaming. 

Sega Sammy’s $107.6 Million GAN Purchase to Go Before Nevada Gaming Commission  

The deal, which came to light in December 2023, will now go to the Nevada Gaming Commission on September 26 for its final stamp. Worth $107.6 million, this purchase will help Sega Sammy grow in the US gaming world as it puts more energy into digital and online platforms.

Sega Sammy Creation, a branch of Japan-based Sega Holdings Inc., makes gaming machines, like slot games and arcade stuff. Buying GAN is part of the company’s bigger plan to boost its online gaming and sports betting business. 

GAN is known for its GameSTACK platform, which it owns. It offers complete solutions for legal online gambling and social gaming. Its customers include land-based casinos across the US. Once the deal is done, GAN will not be on the NASDAQ Capital Market anymore, and it will take its shares off the list.

Naoki Kameda Discusses Strategic Importance of GAN Purchase

During a talk to the Gaming Control Board, Sega Sammy Creation’s president and COO, Naoki Kameda, stressed that buying GAN would let the company add GAN’s tech to boost its online platform in the US. and Europe. Kameda said growing GAN’s reach in Nevada and its bond with Station Casinos through the STN Sports app was key. He also said the company is chatting with other casinos, like Fontainebleau Las Vegas, to grow their sports betting services. Kameda pointed out that Sega Sammy wants to team up with brick-and-mortar casinos to help both grow in retail and online gaming markets.

Besides sports betting, Kameda pointed out the development of social gaming, which he saw as a big chance for the company. He applauded GAN’s cutting-edge tech and its easy-to-use mobile sports betting app, which lets users move from physical spots to online platforms.

The Nevada Gaming Control Board gave the green light to the acquisition without any strings attached. Sega Sammy’s lawyers assured officials that the deal would tackle worries about GAN’s past money troubles and leadership changes, with the new owners set on steadying and growing the business. After the final okay from regulators, the merger should wrap up by late 2024 or early 2025.