June 14, 2023 3 min read

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RubyPlay Celebrates South African Debut with LottoStar Deal

The partnership with the South African operator enabled the innovative iGaming developer to enter the online gambling market in the country

The innovative business-to-business development studio, delivering content for the online gambling vertical, RubyPlay, announced a new deal, allowing it to expand significantly the reach of its engaging games. The studio confirmed Wednesday it joined forces with LottoStar, a leading brand within the South African gambling market.

Under the terms of the new deal, lauded as a major supply partnership, RubyPlay agreed to provide its slots portfolio of LottoStar’s customers. Additionally, the operator will have the option to tap into more games from the innovative iGaming studio.

The collaboration marks an important step for RubyPlay as it represents its debut in the regulated gambling market in South Africa. Thanks to this partnership, customers in the country will have the opportunity to experience the exciting titles provided by the company. As a result, LottoStar’s customers will be able to tap into top-performing and popular games from RubyPlay. Such include Shake Shake Money Tree, Diamond Explosion 7s, as well as Royal Griffin, among others.

The collaboration represents an important achievement for LottoStar too, as it enables the brand to significantly boost its offering. As a licensed and compliant South African operator, the company has a strong presence within the online gambling vertical. LottoStar constantly improves and expands its portfolio of games in an effort to deliver thrilling experiences for its growing customer base.

The Developer of Engaging Games Continues to Expand

Tasoulla Hadjigeorgiou, LottoStar’s CEO, explained that the company is delighted to join forces with RubyPlay and expand its offering. She pointed out that the market in the country always enjoys new and entertaining titles. Finally, Hadjigeorgiou said: “Through this relationship, we will add another element of exciting new games to our already wide range of game offerings.”

We are very excited to partner with RubyPlay as they prove to be a world-leading and innovative supplier.

Tasoulla Hadjigeorgiou, CEO of LottoStar

The collaboration with LottoStar complements RubyPlay’s ongoing plan for further expansion. By teaming up with the company in South Africa, the developer helps expand its global footprint. Additionally, RubyPlay can now engage with new audiences.

Entering a new market is always exciting and this is certainly the case as we begin our journey in South Africa.

Trevor Ginsberg, CEO of RubyPlay

Trevor Ginsberg, RubyPlay’s CEO, explained that the company is excited to enter the market in South Africa thanks to the new deal with LottoStar. He predicted the same success for the company within the region, just like the one it saw in Latin America.

Ginsberg pointed out: “It’s important for us to enter this new market early and we feel that now is the perfect time for RubyPlay.” He pointed out that the company is excited to have the ability to deliver thrilling customizable content for operators around the world. Finally, Ginsberg predicted that RubyPlay’s games will be well-received by customers in South Africa.

Co-editor

William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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