Pragmatic Play Supplies Live Casino Products to Bally’s Interactive

Leading online casino content provider Pragmatic Play is expanding its existing partnership with Bally’s Interactive, a major international iGaming operator. As per the expanded deal, Pragmatic Play will now incorporate its live casino suite into the Bally’s platform.

The deal covers all markets where Bally’s operates, allowing it to engage players across multiple countries with the supplier’s cutting-edge live casino content offering. As a result, gamblers in the United Kingdom, Spain and other big markets will get to experience exciting live products.

According to the announcement, Bally’s will adopt some of Pragmatic Play’s best live shows, including Sweet Bonanza CandyLand, Boom City and PowerUP Roulette. The deal will furthermore grow Pragmatic Play’s live casino presence with tier-one operators.

Bally’s Interactive is the digital division of Bally’s Corporation, a major international casino and sports betting brand. For reference, Bally’s operates a number of casinos across the United States, as well as a multitude of iGaming brands, such as Vera&John, Jackpotjoy and Virgin Games. The casino juggernaut recently shared its Q2 results, highlighting its financial stability.

Bally’s Is Excited about the New Content

Representatives commented on the agreement between Pragmatic Play and Bally’s. Bally’s Interactive’s director of live casino strategy and development, Simon Field, praised Pragmatic Play as a supplier of “instantly recognizable live casino games.” Field applauded the company’s expansive and thrilling portfolio and said that Bally’s is happy to provide this content to players of its Gamesys brand.

It [Pragmatic Play] has a reputation for innovative and boundary-pushing games that keep players engaged and excited, so we’re confident our customers will thoroughly enjoy these new arrivals!

Simon Field, director of live casino strategy and development, Bally’s Interactive

Meanwhile, Pragmatic Play’s chief operating officer, Irina Cornides, lauded Bally’s as a company with a “wonderfully creative and collaborative team.” She said that the operator shares Pragmatic Play’s passion to engage players with premium entertainment while protecting them from harm.

With Pragmatic Play’s leading Live Casino portfolio being made available to Bally’s in all their active markets, even more players across their brands will be able to enjoy our growing range of immersive game shows and premium table games.

Irina Cornides, COO, Pragmatic Play

Pragmatic Play continues to innovate with new releases. A few days ago, the company launched Big Bass Hold & Spinner, a brand-new fishing-themed slot game. Prior to that, the company expanded its presence through launches with Super 7 and Enjoywin in LATAM.