- Legal States
Jerome García December 6, 2022 3 min read
Pragmatic Play Grows in Brazil via JK Bet and BetBastet Deals
The leading provider of content for the growing online gambling industry, Pragmatic Play, boosted its presence in the regulated gambling market in Brazil after announcing two strategic deals. Pragmatic Play revealed Tuesday it joined forces with the leading operators BetBastet and JK Bet.
Pragmatic Play Expanded Its Presence in Brazil
Under the terms of the new deal with BetBastet, Pragmatic agreed to provide its leading live casino, slots and virtual sports portfolio in the region. Similarly, the collaboration with JK Bet will also see the company deliver its leading content for customers of the operator in the region.
The two agreements mark an important achievement for Pragmatic Play as the company expands its presence further into the regulated market in Brazil. At the same time, the company acknowledged that the market in the country creates significant opportunities for further growth. Ultimately, by expanding further into the region, Pragmatic revealed its plans to leverage this experience and implement the same growth strategy which will boost its presence further into new markets in Latin America.
Thanks to the latest collaboration, JK Bet customers will gain access to Pragmatic’s leading content including recent hits such as Big Bass – Keeping it Reel and Sword of Ares. Moreover, the collaboration will deliver award-winning games including Gates of Olympus and Sugar Rush.
Fans of live casino titles will be able to enjoy titles including Mega Wheel and Sweet Bonanza CandyLand. Last but not least, JK Bet customers will gain access to virtual sports titles from Pragmatic Play including Force 1, greyhound, horse racing and football games. This will further boost fan engagement and deliver unique experiences for online customers.
The Collaboration Is Expected to Benefit the Trio
According to a spokesperson for BetBastet, the company is excited to join forces with Pragmatic Play. The spokesperson acknowledged that the new deal would deliver leading content for the company’s growing customer base in Brazil. In conclusion, the operator confirmed it expects to see a boost in its revenue primarily driven by Pragmatic Play’s engaging content.
“It is fantastic to be able to welcome JK BET to our family of valued partners; its platform is another that will prove valuable in enhancing our profile in what is an important market for us.”Victor Arias, VP of Latin American Operations at Pragmatic Play
Similarly, Victor Arias, Pragmatic Play’s VP of Latin American operations, also welcomed the new collaborations. He pointed out that the company is delighted to team up with JK Bet. Finally, Arias outlined that the company is glad to introduce its content to the operator and its customers.
“The addition of this huge range of new games will be incredible news for our players and our brand.“Caio Felipe, CEO at JK Bet
JK Bet’s CEO, Caio Felipe, added that Pragmatic delivers unique content that stands out with high quality. Last but not least, Felipe predicted that the new games will be well received and will deliver success for the operator.