January 10, 2023 3 min read


Popiplay to Showcase Titles via First Look Games’ Solution

Popiplay announced a new collaboration that will help the leading Swedish iGaming studio showcase its leading content

The leading developer of content for the online gambling industry said Monday it inked a new partnership with First Look Games, a company that specializes in connecting game studios with iGaming operators and affiliates.

First Look Games and Popiplay Ink New Partnership

Under the terms of the new collaboration, Popiplay will leverage First Look Games’ leading White Label Client Area solution. The innovative solution enables the operator to showcase its games. At the same time, Popiplay will benefit from customization options for a client area that can feature images, videos and demo games.

According to First Look Games, the solution has undergone testing with up to 30TB of space as well as 800,000 active files. Additionally, the White Label Client Area solution is secured via Cloud Flare’s services. Further boosting its security, the innovative solution allows only users that are logged in to access the files shared by the gaming studio.

The recently founded Popiplay is already a popular slots developer for the growing iGaming industry. The company focuses on offering engaging games that deliver unique experiences. Its leading games offer popular features such as cascading reels, bonus buys and free spins, among others.

Now, thanks to the new collaboration with First Look Games, Popiplay will be able to further complement its brand identity. The new agreement allows the company to showcase its leading titles to more operators which will likely help it expand its reach as well.

The Collaboration Expected to Benefit Popiplay

Nikola Teofilovic, Popiplay’s co-founder and chairman of the Board, said about the latest announcement: “One of the greatest challenges we face as a rising star studio is getting our games in front of operators and being able to show them the highly engaging and entertaining experience they provide.”

He explained that First Look Games’ solution provides the company with a unique opportunity to showcase its products while saving valuable resources. Finally, Teofilovic predicted that the collaboration will create new engagement opportunities for Popiplay and expand the reach of its portfolio.

This is a great deal for First Look Games and for Popiplay, with the studio able to showcase its incredible suite of cutting-edge slots to existing and potential operator partners.

Tom Galanis, co-founder of First Look Games

Tom Galanis, First Look Games’ co-founder, added that the deal is a win-win for the two companies. He said that by leveraging the company’s solution, Popiplay will present its leading content to more operators. Finally, Galanis said that the White Label Client area focuses on delivering a cost-effective and easy way for studios to present their products.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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