Playtika to Acquire Developer of Dice Dreams and Domino Dreams SuperPlay

Mobile games pioneer and interactive entertainment leader Playtika Holding Corp. announced it entered into a definitive agreement to acquire SuperPlay in a deal that may surpass $1 billion. On Wednesday, Playtika uncovered details regarding the acquisition of the leading creator of hit mobile games.

Acquisition Expected to Close In Q4 2024

The company revealed that the acquisition of SuperPlay is valued at $700 million and is subject to relevant regulatory approvals and customary closing conditions. An additional payment of up to $1.25 billion from Playtika is contingent on “SuperPlay achieving certain financial targets for 2025, 2026, and 2027,” as explained in a statement from the former.

The announced acquisition follows an approval of the transaction from the Boards of Directors at both SuperPlay and Playtika. The latter confirmed that it remains dedicated to its capital return program and quarterly dividend, adding that it will “provide updated M&A capital allocation guidance as part of FY2024 earnings.”

Playtika used the services of Morgan Stanley & Co. LLC as financial advisor on the deal, while Furth, Wilensky, Mizrachi, Knaani – Law Offices served as the company’s legal counsel. On the other hand, SuperPlay used the legal counsel services of Raz, Dlugin & Co. and hired The Raine Group and Aream & Co as financial advisors for the acquisition.

Playtika explained that the additional contingent consideration of up to $1.25 billion will depend on “both revenue and Adjusted EBITDA performance” of SuperPlay between 2025 and 2027. The company expects to close the transaction at some point in the fourth quarter of 2024.

SuperPlay Has Two Blockbuster Hit Games

Acquiring SuperPlay is expected to create new growth opportunities for Playtika. SuperPlay was founded by Gilad Almog and Eyal Netzer, former Playtika employees. The company is recognized for two solid hit games, Domino Dreams, a popular board game, as well as a fast-growing Coin Looter game called Dice Dreams. The popularity of the two hit releases soared in 2024 recording 1.7 million average daily active users last month. Two more hit games from SuperPlay are currently under development.

“We’re incredibly excited for this opportunity.“

Gilad Almog and Eyal Netzer, founders of SuperPlay

Gilad Almog and Eyal Netzer shared their excitement about the latest announcement, explaining that it represents a unique growth opportunity. The duo added that the new acquisition reaffirms SuperPlay’s dedication to delivering engaging products. “With Playtika’s backing and support, we’ll continue growing the most memorable and engaging games in their category, and exchange knowledge that will propel each other to new heights,” explained the executives.

Robert Antokol, Playtika’s CEO, spoke about the importance of the takeover. He outlined that by acquiring SuperPlay, Playtika gains access to unique growth opportunities. Finally, Antokol said that the company is looking forward to engaging with new players across the globe together with SuperPlay.