January 15, 2021 2 min read


OtherLevels Partners up with Scientific Games’ OpenArena Platform

OtherLevels is a leading customer engagement platform which is now the latest addition to Scientific Games‘ own OpenArena solution. This collaboration will help Scientific Games explore new opportunities for OpenArena.

OtherLevels and SG Turn New Leaf on Customer Engagement

OtherLevels is the newest addition to Scientific Games’ OpenArena platform and it is going to be registered as a “preferred solution”. According to Brendan O’Kane, CEO and Founder of OtherLevels, the partnership is a “key initiative” for this year.

OtherLevels is a worldwide leading platform for customer engagement with offices in Europe, the US, and Australia. The company provides its clients with the ability to engage, and retain longer audiences through all the media platforms from desktop to apps. The innovative platform gives the opportunity of live messaging to iGaming and online sports betting operators.

Keith O’Loughlin, SVP Sportsbook, Digital at Scientific Games, has expressed how pleased he is with OtherLevels joining the OpenArena platform and its expansion. He also stated that this collaboration will result in a precedent for the industry because now OpenBet operators will have the ability to deliver personalized messages and deploy tailored marketing strategies.

Scientific Games’ OpenBet is keeping its momentum as it recently made another successful collaboration with sports betting operator, FanDuel in December.

More Engagement, More Retention, More Revenue

OtherLevels’ engagement platform will give OpenBet operators their own media reach 24-7, it will bring customer experience to a new level, as better engagement and retention will lead to an increase in revenue. Scientific Games plans to expand the services of OpenArena’s in 2021 by adding more optimization and customization options.

OpenArena was launched in 2020 and it is already the whole package deal when it comes to global betting content distribution. The platform gives access to data, products, tools, to Scientific Games’ portfolio of partners.

With OtherLevels on board, OpenArena will bring a whole new set of options to its operators. Customer engagement is vital for every operator. OpenArena and OtherLevels’ partnership aims to provide this ability to create, deliver, personalize and combine unique experiences for audiences which leads to better and more memorable sports experience. It is beyond doubt that affiliated operators will be able to expand their customer reach many times over, the press release stated.


Eva is a PR specialist and communications expert with ten years of experience in campaign organizing and creative writing. She is also a published author of fictional stories. Eva recently developed an interest in economics and the gaming industry after discovering the inspirational story of Molly Bloom.

Leave a Reply

Your email address will not be published. Required fields are marked *