The leading online games provider and content aggregator, iSoftBet, has signed a deal with OlyBet to make its entire portfolio of proprietary slot content available in a range of emerging regulated markets, including Estonia, Latvia, and Lithuania.
OlyBets Signes a Deal with iSoftBet
OlyBet, is one of the most well-known brands in the Baltic states. OlyBet will bring a wide range of iSoftBet slots to its large customer base, including top-performing titles such as Aztec Gold Extra Gold Megaways which made 25% more bets than iSoftBet’s original record-breaking game across all licensees, as well as Mighty Stallion Hold & Win, and Gold Digger.
In addition, iSoftBet will provide OlyBet with its cutting-edge suite of player engagement tools, led by iNgame, which has been shown to increase player engagement and lifetime value across a number of innovative products such as real-time leaderboards.
This deal is the latest expansion for iSoftBet, which has had a busy year hiring several C-level executives and winning the Vixio Gambling Compliance Awards’ Compliance Outstanding Achievement Award in 2020.
Chief Commercial Officer at iSoftBet, Federica Faggiano, said: “OlyBet is recognized as one of the biggest brands in Europe with leading market share in several emerging territories such as Estonia, Latvia, and Lithuania.”
Faggiano also noted that the company is always looking to expand its controlled market presence, so expanding iSoftBet’s scope in these key strategic jurisdictions would enable many more players to benefit from the company’s quality content.
iSoftBet Grows GAP Partnership List
Last year, iSoftBet signed a deal with Sazka, the national lottery operator of the Czech Republic, in order to implement a range of high-quality and modern casino solutions. With the addition of iSoftBet to Neogames, the new provider for Sazka, the two companies are able to offer a diverse portfolio to Czech gamblers.
In January of 2020 iSoftBet added Tech4Bet to their GAP partners list. Tech4Bet’s content was immediately available with the leading Czech operator Sazka after entering the GAP network.
Furthermore, iSoftBet continues to extend its business reach with this collaboration. iSoftBet offers its partners more than 8,000 games from over 70 major developers worldwide, thanks to its GAP network. iSoftBet currently operates in 19 regulated markets around the world, providing services to leading iGaming companies such as LeoVegas and Betsson.
A large number of top-performing game titles are available on the content aggregator. In addition, the organization prioritizes collaborations with regional brands such as Rootz in Europe and Groupe Partouche in Switzerland.
Spadegaming, an Asian online games provider, had previously entered iSoftBet’s GAP partners list in December.