February 5, 2024 2 min read

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Microgaming Confirms Rebranding of Play It Forward and Corporate Websites

While the company's logo will not change, its corporate and Play It Forward websites will undergo a visual overhaul

The leading online gaming systems, services and platforms supplier, Microgaming, announced an overhaul of its corporate and Play It Forward websites. Founded in 1994, the company has been constantly expanding its presence across the globe. Currently, Microgaming is recognized for its innovative and quality solutions.

The latest rebranding of its assets comes at a time when the company enters its fourth decade of operation. On Monday, Microgaming confirmed that its corporate and Play It Forward websites will undergo a visual rebrand that will seek to underline its transformative journey.

Staying true to its decades-long legacy, the company’s logo will not change. Yet, the visual rebranding seeks to “inject new life into the brand through a contemporary look, vibrant design elements and a major focus on its people,” a statement reveals.

Alex Wilson, Microgaming’s head of marketing, revealed the company is thrilled to announce the rebranding of its corporate and Play It Forward websites. He said that this move redefines the brand while at the same time conserving its rich heritage.

Wilson spoke about Microgaming’s extensive experience within the gambling vertical, spanning more than three decades. He explained that the latest rebranding reaffirms the company’s position as a leading supplier of technology and software, powering gambling operators across the globe.

We’re incredibly excited to be able to announce the rebranding of the corporate and Play It Forward websites at Microgaming in a move that will not only breath fresh visual life into our brand, but also redefine who we are as a business.

Alex Wilson, head of marketing at Microgaming

The Company Continues to Grow

Besides a contemporary look and stunning design, the overhaul of the websites underlines Microgaming’s commitment to its employees. An ongoing major focus for the company has been the growth and development of its workforce. A testament to this success and the continuous development of its people are the many prestigious awards secured throughout the years.

Microgaming currently holds more than 20 industry awards. The company is also recognized for its efforts toward diversity and inclusion. According to Microgaming, its employees also played an important role in the overhaul of its corporate and Play It Forward websites.

Betting and gaming operators across the globe currently use Microgaming’s technology and software that is responsible for more than 210 million wagers daily.

Journalist

Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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