- Legal States
Fiona Simmons November 1, 2022 2 min read
Low6 Creates a New Pick’em Game for Sacramento Kings
Low6, an award-winning company that focuses on deploying powerful gamification solutions across sports, is now teaming up with the Sacramento Kings, to produce the “Call The Shot” predictive wagering game. The game is presented by Red Hawk Resort and Casino and is part of a broader push to use the Pick’em game format to introduce sports fans to sports betting experiences.
Sacramento Kings Gets a Pick’em Game in App
The game is already integrated with the Sacramento Kings+ Golden 1 Center app through the use of single sign-on. This marks the latest gamification development for Low6 which has been looking to expand its product positioning and secure partnerships with leading sportsbook operators, franchises, and media groups.
Low6 has global growth ambitions and has so far not been shy of hiding those. Its latest deployment, “Call The Shot” is precisely what Low6 has meant it to be, with the solution providing captivating experiences for sports fans, relying on the in-house technology used by the company. Through the new game integrated with the already existing app, fans get to place predictions on the outcome of player/team totals, shooting percentages, and over/unders.
There is also access to the team’s in-app Loyalty Program, Royalty Pass, and more. Commenting on this new fan engagement opportunity, Sacramento Kings president of business operations John Rinehart said:
Low6 has created the next iteration of Call The Shot, providing fans the opportunity unlock unique prizes and earn rewards including discounts on food and beverage and exclusive merchandise.Sacramento Kings president of business operations John Rinehart
Low6 CEO and co-founder Jamie Mitchell also welcomed the opportunity and said that Low6 is excited to be a part of Sacramento King’s solution. “We look forward to a great season from them” he concluded. Meanwhile, Low6 NA chief strategy officer Josh Turk added that the company was very pleased to have been chosen to bring innovative gamification to the Sacramento Kings, teasing that this is just the beginning, and the companies will work again beyond the 2022/23 season.