July 13, 2023 3 min read


Lottoland Expands Content Adding Games from Boldplay

The collaboration will boost the operator's offering while at the same time enable Boldplay to expand the reach of its engaging titles to new audiences

The iGaming studio and provider of games for the online gambling industry, Boldplay, announced it signed a new landmark deal, allowing it to significantly expand the reach of its engaging titles. The company confirmed it signed a new agreement with Lottoland, the Gibraltar-based operator that operates in more than a dozen gambling markets around the globe.

Under the terms of the new collaboration, Boldplay agreed to supply its portfolio of content, powering Lottoland’s operations. As a result, the operator will be able to access a catalog of games that includes close to 100 top-performing, fan-favorite titles.

Per the new content deal, Boldplay’s customers around the globe will be able to tap into Warriors & Warlocks, a thrilling dual reel title, as well as the Cyberpunk-themed Cyborg City, among other engaging and unique games.

Nigel Birrell, Lottoland’s group CEO, explained that the company is excited to join forces with Boldplay and deliver new and engaging content to more than 17 million customers. He predicted that the exciting new content will help acquire new clients and drive the business forward. Finally, Birrell said that Lottoland is delighted to collaborate with Boldplay to bring their wide range of games.

Giving our 17+ million customers access to new and exciting content is key to driving our business forward and attracting new players. We are pleased to be working with Boldplay and look forward to getting their range of games live on our site.

Nigel Birrell, CEO at Lottoland

The iGaming Developer Expands Its Global Footprint

Boldplay’s CEO, Valli Fragoso, shared the excitement of Lottoland’s boss. She explained that as a leading iGaming developer, Boldplay is excited to expand the reach of its games to new customers via the strategic content agreement with Lottoland.

Moreover, Fragoso said that the collaboration enables the company’s titles to reach new audiences in strategic markets around the world. Finally, Boldplay’s CEO spoke about the potential of the new collaboration that will help propel the company to a leadership role of an iGaming provider while at the same time significantly boosting Lottoland’s offering.

With Lottoland currently servicing over 17 million players, we’re looking forward to sharing our products with this wide new audience and believe the deal will confirm our status as one the industry’s most sought-after software providers while also cementing Lottoland’s position as a top tier operator.

Valli Fragoso, CEO at Boldplay

As noted, the strategic collaboration is expected to bring benefits for the two companies. Ultimately, thanks to the deal, Boldplay will reach new clients in 15 different markets around the world where Lottoland currently operates. This enables more customers to engage with the company’s unique games and enjoy thrilling experiences.


William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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