September 26, 2023 3 min read


Livespins and Relax Gaming Ink Major Distribution Deal

A new partnership will see Relax Gaming's partner operators benefit from Livespins' revolutionary casino streaming experiences

The leading provider of socially-charged unique online casino experiences, Livespins, announced a new partnership with the award-winning B2B multi-product provider that caters to the betting and gaming sector, Relax Gaming. Under the terms of the new partnership, lauded as a landmark distribution deal, Livespins will further expand the reach of its socially-charged online casino experiences that combine streaming and betting action.

Thanks to the collaboration, Livespins will be available for Relax Gaming’s partner operators. Per the new distribution deal, operators that are powered by Relax Gaming’s P2P aggregation platform can now benefit from the revolutionary experiences Livespins brings.

Livespins enables users to watch live action with superstar streamers that place wagers on some of the most popular online slots. In addition to watching, users can also engage in betting behind the action. The unique and engaging functionality creates a group bet and shared experiences with each player choosing how much they want to wager and for how many spins.

Undoubtedly, Livespins offers groundbreaking online gaming entertainment, considering that it secured the EGR B2B Awards’ Innovation in Slot Provision award from this year’s event. The thrilling experiences the company offers take the iGaming industry by storm, delivering an entirely new way for players to experience online gambling.

Earlier this month, Livespins signed an important deal with Gamingtec, the renowned provider of turnkey solutions that powers the growing iGaming vertical. Under the terms of that deal, Gamingtec’s partners gained access to the thrilling streaming experiences from Livespins.

The Deal Represents a Landmark Achievement for Livespins

Shelley Hannah, Relax Gaming’s CPO, spoke about the recent deal, explaining that it enhanced the company’s offering. Moreover, she revealed that Relax Gaming is thrilled to deliver a new form of entertainment to its partners and their players thanks to Livespins. “We’ve recognized significant growth in appetite for players to engage with streaming content in recent months and this agreement allows us to continue providing the latest and greatest online casino games, products and experiences via a single platform and integration,” explained Hannah in conclusion.

Partnering with Livespins has bolstered our offering and we’re excited to bring this new stream of entertainment to our operators and players.

Shelley Hannah, CPO at Relax Gaming

Michael Pedersen, Livespins’ chief commercial officer (CCO), acknowledged the strong position Relax Gaming holds within the gambling sector. He outlined that the company is one of the biggest providers of content for the industry and praised the distribution deal as one of the most important ones for Livespins.

Pedersen noted that the new partnership with Relax Gaming significantly propels Livespins’ reach. Finally, he spoke about the growing demand for streaming content and predicted that the partnership would bring Livespins’ thrilling content to new players across the globe.


William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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