December 9, 2022 2 min read

Lady Luck Games Joins Relax Gaming’s Powered By Program

Lady Luck Games, an innovative Swedish gaming developer for the iGaming industry, has announced a new partnership with Relax Gaming, an aggregation platform, and developer of proprietary games. The new partnership is part of the latter’s Powered By Relax program, which helps studios discover opportunities to connect with operators worldwide.

Lady Luck Games Jumps on Distribution Springboard with Relax

Lady Luck Games will be able to feature some of its leading games through the Powered By Relax distribution platform and roll it out at partner casinos. Among the games that Relax Gaming will be able to offer operators are such excellent picks as Madame Clues, Valholl Wild Hammers, and The Treasures of Tizoc.

Players will similarly be able to access such branded iGaming gems by Lady Luck as Beetle Bailey and Popeye. Commenting on this new opportunity, Relax director of casino products Shelley Hannah hailed the success of the new collaboration:

Lady Luck Games is a studio renowned for delivering quality content to the iGaming industry. The innovative approach, stunning graphics, and unique mechanics make the company stand out among other providers. We are thrilled to have Lady Luck Games on board and are looking forward to a fruitful collaboration.

Relax director of casino products Shelley Hannah

Lady Luck Games co-founder and CEO Mads Jørgensen was similarly pleased with the development and added that he was excited to see the partnership with Relax Gaming take place. It will be a gateway for the developer to reach new operators, Jørgensen said.

The tie-up will also facilitate the way new content is integrated and make deployment faster, but it will also help build up new opportunities. As to Relax Gaming, the company already features more than 4,000 online casino games from its own in-house studio and third-party partners. Lady Luck Games was recently granted a license to launch operations in the United Kingdom and the company formed a gateway partnership with Microgaming for the Italian market.  

Journalist

Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at GamblingNews.com is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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