Intralot and EveryMatrix have launched a new website for La Marocaine des Jeux & des Sports en Ligne (MDJS), Morocco’s national state lottery. The MDJS will now be able to offer Moroccan players advanced sports betting and iGaming solutions that are powered by the platform products delivered by EveryMatrix and Intralot.
Intralot and EveryMatrix Help MDJS Overhaul Offer
This upgrade of technological capacity should enable MDJS to drive stronger results and elicit better customer engagement and retention. Morocco has thousands of sales of points across the country, and the lottery operator is hoping to achieve better success in both retail and online.
To help with this goal, EveryMatrix has deployed its OddsMatrix solution, a sportsbook software, and tool that will offer MDJS the opportunity to build upon its offer and improve it following consumer preferences. EveryMatrix will also carry out KYC and payments for the operator and add to a complete and wholesome product.
EveryMatrix won’t stop there as it has also sought to deploy its GamMatrix PAM software, which will provide the operator with a flexible offer that can be built in with Intralot’s lottery products, virtual sports, and instant games. Intralot delivers games through its CasinoEngine. All participants were happy with what has been achieved through this partnership.
Intralot general manager Mohammed Karim El Yaakoubi said that the partnership was an excellent way to expand the company’s own footprint, but also add value to consumers through the inclusion of EveryMatrix.
As to EveryMatrix, company CEO Ebbe Groes welcomed the chance to expand the company’s product reach beyond Europe and create new opportunities for the company to bolster its position in fresh markets through meaningful collaborations.
Sports, Betting, Lottery, and Casino Equally Important
“The partnership with Intralot and MDJS marks a milestone for our sports division, and I’m beyond thrilled to be working together with such renowned names. EveryMatrix is committed to supporting its clients and partners with the best-in-class technology,” Groes concluded.
Intralot and EveryMatrix have been able to collaborate on a project that will undoubtedly see MDJS continue to expand its retail presence. Of equal importance, MDJS’s latest partnership and enhanced website are also tailored to ensure that the operator positions itself better in the digital space, bringing new in-demand products to local customers.
Intralot and EveryMatrix’s ability to work together highlights the growing importance of delivering impeccable offers that can be best achieved by complementary products between software suppliers.