Major League Soccer (MLS), the fastest-growing soccer league in the world, has inked a key partnership with IMG ARENA, a sports data and digital content provider. The agreement will see IMG ARENA as the MLS’ official data distribution partner.
MLS Joins Forces with IMG ARENA
As per the deal, IMG ARENA will work with the MLS and will deliver cutting-edge data and content to the League’s media partners. As a result of the agreement, three new MLS live data feeds will be launched. The supplier will also offer its proprietary suite of marketing tools, helping the MLS grow and reach more sports fans.
In addition, IMG ARENA will use its acclaimed Event Centres solution to combine MLS data feeds, statistics, graphics and animations with live streaming. This way, sports enthusiasts will get to enjoy unparalleled sports betting experiences and take their engagement further.
The partnership will also see IMG ARENA and the MLS work on brand new digital solutions that pair data with engaging graphics to provide users of MLSsoccer.com, the MLS App and MLS Club Sites experience new kinds of thrills.
The Partnership Will Enhance the MLS Experience
Chris Schlosser, the SVP of emerging ventures at the MLS applauded IMG ARENA for its commitment to engaging sports solutions. He noted that the partnership will enable the League to deliver high-quality data to fans and power their betting experiences.
The extensive collaboration between MLS and IMG ARENA will utilize the latest in digital marketing technology to drive fan growth for MLS and MLS Next Pro ahead of World Cup 2026 in North America.Chris Schlosser, SVP emerging ventures, MLS
IMG ARENA’s president, Freddie Longe, also shared his thoughts. He remarked that his company is proud to be working with the League. In addition, Longe described the agreement as an “all-encompassing partnership” that will provide both companies with a long-term strategy.
It is a partnership truly fit for the data age of sport and shows off the full capabilities of the IMG ARENA product and service offering. Together, we will empower the future MLS universe.Freddie Longe, president, IMG ARENA
IMG ARENA is a true leader in sports data. The company covers over 45,000 sports events each year and provides virtual sports products as well. Thanks to its state-of-the-art solutions, the data firm has secured partnerships with many professional sports leagues. These include the UFC, EuroLeague, PGA Tour, the Football Association and ATP, to name a few.