Genius Sports Joins Forces with European League of Football

The leading sports technology provider, Genius Sports, expanded its portfolio of partners by signing a new exclusive official data and streaming agreement. On Thursday, the company confirmed it signed a collaboration with the European League of Football (ELF), which represents the American football competition outside North America.

Under the terms of the freshly minted partnership, Genius was designated as the ELF’s official data, technology and broadcast partner. Thanks to the collaboration, the company gained access to exclusive rights for capturing, managing, as well as distributing official live video streams and data from the ELF.

The collaboration will see Genius’ extensive portfolio of partners, including regulated sportsbooks, benefit from official data and streams. Additionally, the deal will see the company support the expansion o of ELF’s sponsorship network around the world. The new season of the League is scheduled to start on June 3, 2023, and will meet 17 teams from 9 different countries.

The Company Continues to Expand Portfolio of Partners

Jonny Katanchian, Genius’ head of sports and broadcast, shared his excitement about the recent announcement. He explained that the company’s leading technology and sports data will expand the reach of official ELF data. Finally, Katanchian noted: “We’re delighted to broaden our world-leading American football offering, providing our partners with year-round exclusive content across multiple time zones.”

“Our world-leading sports data and insights technology will enable the ELF to expand the distribution and commercialization of their unique content around the world.“

Jonny Katanchian, head of sports and broadcast at Genius Sports

The latest deal marks an important achievement for Genius. This is because it enables it to expand further its portfolio of partners which now includes one of the most popular and recognizable leagues around the world. Previously, the company has joined forces with the Canadian Football League, as well as the National Football League, among others.

“Having Genius Sports as a new partner enables us to tap into new markets and offer our fans a broader range of products.“

Zeljko Karajica, managing director of the European League of Football

Zeljko Karajica, ELF’s managing director, shared his excitement about the partnership with Genius Sports, saying that the collaboration enables it to access new markets. According to him, for American football, data is incredibly important, which is why the League is delighted to team up with the globally-recognized sports technology provider.