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Fiona Simmons June 14, 2023 3 min read
Genius Sports Signs Partnership with VBA
The integrity and sports data specialist has struck a new long-term and exclusive partnership with the Vietnam Pro Basketball League (VBA)
Thanks to this collaboration, Genius Sports will play an instrumental part in driving VBA’s global growth and ensuring that its events and competitions are safeguarded against corruption and match manipulation.
The partnership will involve robust integrity services, live streaming distributions, and data tools all of which are designed to boost the efficacy and reliability of the league and how it handles its data for commercial gains and to further engage with audiences.
Genius Sports to Leverage VBA Data Commercially
The VBA 2023 season has already kicked off last weekend and now, Genius Sports will be able to do its bit and provide the competition with stronger integrity measures. Presently, the company is already a trusted partner to more than 200 basketball leagues globally, making Genius Sports one of the best and well-versed specialists in this category.
VBA will benefit from the FIBA Live Stats to capture play-by-play stats on every game and further empower VBA’s live broadcasts, websites, fan-facing platforms, scoreboards and more. Overall, the partnership effectively grants Genius Sports exclusive rights to capture and distribute official live data and video streams which will have a strong commercial bearing on VBA’s future and results.
Genius Sports will not only collect but similarly safeguard the events by offering 24/7 monitoring technology and looking for an anomalous betting activity that bucks expectations and trends. VBA COO Tran Chu Sa has welcomed the collaboration and the opportunity to strengthen the league’s presence in global markets as well as drive better engagement and introduce more integrity measures:
Having Genius Sports as a new partner enables us to thrive in a new era of digital fan engagement for VBA everywhere. Genius Sports’ tools will also support VBA to strengthen fraud prevention, and prove that in every season, VBA is worthy of the fans’ trust in transparent and exciting matches.VBA COO Tran Chu Sa
Protecting and Helping One of Asia’s Most Dynamic Leagues Develop
Genius Sports head of sports and broadcasts, APAC, has also pitched in, welcoming the opportunity to see this partnership take shape. He called the VBA one of the most dynamic leagues in Asia and confirmed that Genius was very happy to be partnering with the organizaitons and providing support for its events.
The VBA is a fairly new league in the country and Asia and it has been aspiring to provide local and regional fans with high-level entertainment when it comes to basketball, the league is instrumental in popularizing the game in the country and it has been enjoying mounting interest from sports fans. This is yet another reason why the league is now looking to safeguard its integrity.