- Legal States
Jerome García October 23, 2020 3 min read
GAN Launches Free-to-Play Social Casino for Agua Caliente
The gaming industry leader GAN launched the Simulated Gaming solution Play Agua for Agua Caliente Casinos in California.
Play Agua Is the New Free-to-Play Solution for Agua Caliente Casinos
The leading business-to-business gaming industry casino supplier GAN has announced the launch of Play Agua social casino site and app for the Agua Caliente Casinos. The free-to-play solution is powered by the Simulated Gaming software core by GAN, which allows casino operators to provide their customers with authentic internet and mobile social gaming experience. This new experience is available for customers in states where legislation is yet to license betting with real money.
In other words, by accessing Play Agua social casino or the mobile application, players in California will gain access to multiple free-to-play casino games. To bring a more robust experience to players in the state, GAN has developed a custom solution that brings social casino gaming to iOS, Android, and desktop. At the same time, the company integrated Agua Caliente’s loyalty membership rewards program – the ACE Club. According to the company statement, the new software will provide meaningful marketing, brand building as well as revenue opportunities for both the operators and GAN.
Currently, the Agua Caliente Band of Cahuilla Indians owns and operates three casinos in California. Those are Agua Caliente Casino Palm Springs, Agua Caliente Resort Casino Spa Rancho Mirage, and Agua Caliente Casino Cathedral City which is expected to open doors later this fall.
GAN Is the Right Partner to Introduce Play Agua
Jeff Berman, Chief Commercial Officer of GAN said in a statement that the unique Simulated Gaming software is proven to seamlessly integrate with the customer’s loyalty programs while at the same time it expands the access points to consumers.
According to him, the new partnership will help Agua Caliente Casinos provide an enhanced social casino gaming experience as well as gain awareness and exposure to new states. In conclusion, Berman said that the company is looking forward to expanding its partnership and growing with Agua Caliente in the years to come.
“GAN’s custom front end development and speed of delivery made them the right partner to introduce Play Agua,” said Bill Oliver, CIO of Agua Caliente Casinos. He outlined that the company is looking forward to delivering a seamless experience across all platforms to new and existing clients. In conclusion, Oliver said that Agua Caliente Casinos is proud to have partnered with a leading industry provider like GAN.