Gaming software-as-a-service (SaaS) provider GAN announced today a new agreement with the Saginaw Chippewa Indian Tribe of Michigan to expand its portfolio of tribal clients in the state.
Casino Patrons Converted into Online Players
The binding agreement with the Saginaw Chippewa tribe to deploy the GameStack enterprise software platform across the infrastructure at Soaring Eagle Casino & Resort in the Great Lakes State marks the 4th tribal partner in GAN’s growing list of customers.
“We are thankful for Soaring Eagle’s confidence in our B2B platform offering and the opportunity to partner together. We look forward to powering the Soaring Eagle brand in Michigan with our highly optimized technology platform and enabling them to efficiently attract loyal sports betting and iGaming players.”Dermot Smurfit, CEO, GAN
Besides deploying its GameStack platform, GAN will utilize its patented iBridge loyalty platform to convert patrons of the largest casino in Michigan into active online players.
Housing thousands of slot machines and a wide range of floor games across a 210,000 square-foot gaming floor, Soaring Eagle Casino & Resort also features a large database of patrons, and the iBridge framework is expected to provide its optimal monetization.
“The Michigan market is off to a great start with expectations that it will surpass $1 billion in gross operator revenue in its first twelve months of operations. Given Soaring Eagle’s strong brand, sizeable database, and experience, we expect them to capture their fair share when they launch this fall.”Dermot Smurfit, CEO, GAN
Front-End Web Application Design and Development
The casino and GAN will also collaborate for the design and development of the front-end iGaming and sports betting web application of the property together with counterpart native AppleiOS and Android apps.
David Charles, chief operating officer at Soaring Eagle Casino, outlined the excitement to utilize GAN’s proven technology capabilities and expertise and introduce online casino and sports betting products to further engage with casino patrons.
“GAN has a proven solution and has demonstrated their ability to bring their platform to market quickly in Michigan. We look forward to collaborating with the team at GAN and our shared future together.”David Charles, Chief Operating Officer, Soaring Eagle Casino & Resort
Soaring Eagle marks GAN’s 4th tribal partner in Michigan and its 9th in iGaming and online sports wagering across the US, proving the company established itself as a preferred supplier for both tribal and commercial B2B clients, offering fast-to-market deployment of technology solution for launching online gaming and sports betting.