July 26, 2023 2 min read


Future Anthem Brings IGT’s Anna-Kathrin Baumgardt as VP of Sales and Customer Dev

Future Anthem continues to strengthen its team by bringing established and trusted industry veterans

The company, which specializes in AI and data science, will now entrust Anna-Kathrin Baumgardt as its new VP of sales and customer development for Europe, Middle East & Africa, or EMEA.

Future Anthem Brings New VP of Sales to Boost Growth

Baumgardt is an important addition to the company as she is well-versed in the iGaming industry and has spent a decade working at IGT where she had a number of important roles tied to business growth and development.

As part of the company, she worked as director of key account management and director of strategic business development, among other positions, which has equipped her with an important skillset that she can now leverage as part of Future Anthem’s family.

She will specifically assist Future Anthem to reach new development goals and work with Matt Nichols, who is the company’s general manager for the Americas. Commenting on her appointment, Baumgardt had this to say:

Artificial intelligence and machine learning is one of the most in-demand technologies within the betting and gaming industry right now. To be part of a company that leads in this field is an incredibly exciting opportunity.

Future Anthem VP of Sales Anna-Kathrin Baumgardt

Baumgardt Has the Relevant Experience to Contribute to Collective Success

Future Anthem CEO Leigh Nissim was similarly pleased with the appointment and welcomed the addition of such an esteemed team member and seasoned industry veteran who will play an instrumental part in the company’s collective success. Future Anthem recently integrated its Amplifier AI into EveryMatrix’s platform.

Nissim said confidently that Baumgardt will help with the company’s customer base and expand the business to new clients and especially those companies who wish to personalize their player experiences in real-time. More importantly, Baumgardt will follow in the company’s determination to create sustainable experiences for players and partners.

Recently, Future Anthem also strengthened its marketing team with the addition of Jessica Wu.


Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at GamblingNews.com is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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