January 23, 2025 3 min read

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Fortuna Gaming Launches Ivy Casino to Offer Luxury Gaming Experience

Navigating a crowded market, Fortuna Gaming has launched a new luxury brand focused on delivering a tailored experience and innovative games to local audiences in the UK

Fortuna Gaming has announced the launch of its latest online casino website, Ivy Casino, developed under the stewardship of the company’s chief commercial officer, Mark Good.

Ivy Casino Launches into the UK as Latest Gambling Site

The launch of the new casino is squarely centred on elevating the gaming experience and offering a “luxury” gaming platform that is player-focused and offers a top tier of games.

Although Ivy Casino is entering a busy market that is competitive and by one estimate, with little room left for new brands to grow, the brand and its backers are confident that Ivy Casino can yet differentiate itself in these market conditions.

Commenting on the new brand launch, Good explained that Ivy Casino is an ambitious project that has faced and ultimately overcome many challenges.

He acquiesced that the current state of state in the iGaming market in the United Kingdom is one of intense competition, which will make the brand operate with extra caution as it faces regulatory and competitive tall orders.

Good praised the regulatory framework of the local market, but also said that it demanded a keen eye:

One of the key challenges was ensuring that Ivy Casino not only met but exceeded the high expectations of UK players. This required building a state-of-the-art technology stack from the ground up to deliver exceptional performance, speed and reliability while maintaining full compliance with UK Gambling Commission regulations.

Fortuna Gaming chief commercial officer Mark Good

Making Fortuna’s New Online Casino Stand Key Focus

Good acknowledged that another important part of the pre-launch process has been to find a way to distinguish the new brand’s identity and help it gain a toehold in a market that is filled with established competitors.

He however said that Fortuna Gaming has drawn on years of relevant experience and nurturing brands to success and this is what defines the opportunity behind launching Ivy Casino, a chance to introduce a player-first experience that relies on innovative games and tailored promotions to help the brand stand out.

The arrival of the new casino brand has also been welcomed by Fortuna Gaming chief operating officer Jason Bolton who focused on the fact that the project will bring the opportunity to support the local economy in New Castle by creating new jobs.

Marketing, affiliate management, UI and UX, as well as compliance development are all positions that Ivy Casino is looking to fill.

Journalist

Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at Gambling News is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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