June 28, 2023 3 min read


Flutter Celebrates 22 Million Bets Placed at Royal Ascot Event

The leading operator achieved a remarkable milestone, capitalizing on the many highlights during the races

Such an impressive number of wagers highlights the growing popularity of online betting and the continued enthusiasm of bettors for high-profile horse racing events. The Royal Ascot’s prestigious reputation and storied history contribute to its enduring popularity, helping it appeal to a global audience. Flutter donated a significant sum to charity, highlighting the company’s commitment to worthy causes.

This Year’s Races Were Full of Excitement

Flutter Entertainment, the parent company of renowned brands such as Paddy Power, Betfair, and Sky Bet, has cause for celebration as it reported an impressive 22 million bets during the highly anticipated Royal Ascot event. The surge in betting activity can be attributed to the company’s dominating worldwide presence and the quality of the races.

2023’s Royal Ascot was one of the most memorable in history, featuring dozens of thrilling moments. The event featured Hollie Doyle as the first female jockey to win a Group 1 race, Frankie Dettori’s final Royal Ascot race, and several unexpected upsets, so viewer excitement never went down.

Betting-wise, 17 of the 25 winners sported at least double-figure odds, contributing to the ongoing betting frenzy. Surprise after surprise kept the audience at their seats, and bettors engaged throughout. The event’s unique blend of glamor, sporting excellence, and the chance to witness legendary horses competing for glory captured the imagination of horse-racing enthusiasts worldwide.

Flutter Successfully Leveraged Its Leading Position

The accessibility and convenience of online betting platforms offered by Flutter’s portfolio of brands were also instrumental to the company’s outstanding success. With user-friendly interfaces, extensive betting markets, and competitive odds, these platforms have captured the attention of both seasoned bettors and newcomers alike. Online wagers contributed the most to the company’s success, providing unparalleled convenience to bettors worldwide.

Charity played a significant role during the event, as high-profile operators like Flutter, bet365, Entain, and 888 banded together to contribute a portion of their profits to good causes. Collectively, members of the Betting and Gambling Council donated £277,000. Flutter UK & Ireland CEO Ian Brown reaffirmed the company’s commitment to charity and community-focused initiatives.

We are incredibly proud to… make sure that charity is the real winner from the Britannia Stakes. We hope this donation can make a tangible difference.

Ian Brown, Flutter UK & Ireland CEO

Flutter’s achievements during the Royal Ascot underscore the company’s position as a global leader in the online gambling industry. The impressive number of wagers reflects the growing popularity of online betting and the enduring appeal of high-profile horse racing events. As Flutter continues to innovate and enhance the betting experience for its customers, it is poised to build on this success and further solidify its position in the global betting landscape.

Deyan is an experienced writer, analyst, and seeker of forbidden lore. He has approximate knowledge about many things, which he is always willing to apply when researching and preparing his articles. With a degree in Copy-editing and Proofreading, Deyan is able to ensure that his work writing for GamblingNews is always up to scratch.

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