Canadian sports gaming and technology company FansUnite has turned to Sports IQ to use the latter’s full portfolio of live player prop bets.
Sports IQ to Bolster FansUnite Sports Betting Offer with In-Play Props
FansUnite has struck a multi-year partnership with Sports IQ, a platform dedicated to odds and prop bets. As a result, Sports IQ will provide FansUnite with its full portfolio of pre-match and in-play player props in B2C and B2B capacities. FansUnite will integrate Sports IQ’s entire selection of markets involving player props and in-play markets.
Sports IQ CEO Omer Dor said that the company was happy to be teaming up with FansUnite and contribute to its continued growth. “Our innovative sports betting offering will be a great addition to the suite of products that FansUnite delivers to both its B2C customers and B2B partners,” Dor added in an official statement.
FansUnited CEO Scott Burton was also pleased with the development and reaffirmed the company’s ongoing expansion in North America. “We are continuously looking for ways to bolster our industry-leading platform. Sports IQ’s products are a natural fit,” Burton said.
Burton added that Sports IQ’s focus on the US market would be of benefit to FansUnite’s own efforts. Sports IQ has struck up partnerships with numerous companies in the sports betting sector, including Chalkline, BetClic and IGT.
FansUnite Continues Global Expansion
FansUnite also received B2B and B2C licenses to operate in Malta and the European market in December 2020, consolidating the company’s footprint across the pond. The company followed up with licenses in the UK and, earlier this month, tapped Michael Lee as its vice president of gaming.
In-play markets in the US have become a focal point of bettors’ interest over the past year with the invasion of better wireless technology that has enabled players to bet remotely and on live events.
With the demand for more exciting markets on the rise, FansUnite is capitalizing on the right technological solutions to continually adapt its offer as it seeks deeper market integration with the US betting market.