EveryMatrix Enters Croatia with First Omnichannel Deal with a T1 Partner

Leading provider EveryMatrix has unveiled a foray into yet another market. This time, the supplier’s cutting-edge products have taken off to Croatia where the company has teamed up with ArenaCasino.

EveryMatrix’s First Omnichannel Deal with a Tier-1 Partner

The new provision partnership was described as one of EveryMatrix’s largest projects of 2024. Per the deal, it will deliver its omnichannel turnkey platform solutions to the Croatian operator, marking the first time EverytMatrix has integrated both online and retail sports and casino tech with a tier-1 customer.

The provider’s omnichannel tech stack will replace its Croatian partner’s existing casino and sports platform. EveryMatrix will completely transform ArenaCasino’s shop estate and online brand, allowing it to engage players with a multi-channel single-wallet experience.

In addition to its inaugural launch in Croatia, the partnership represents EveryMatrix’s first omnichannel rollout since its acquisition of Leapbit. The latter company has now been integrated into EveryMatrix’s product portfolio and enhanced with thousands more markets and features. As a result, ArenaCasino will be able to benefit from new features, such as Cash Out and BetBuilder.

ArenaCasino, for context, is the most recognized gaming brand in Croatia. Offering gaming products at some 160 locations across the country, the brand has been bullish on enhancing its products and growing its market share.

ArenaCasino is looking forward to enhancing its betting product with EveryMatrix’s turnkey omnichannel sportsbook, and its retail offerings with the provider’s dedicated retail SSBTs, Over the Counter services and Odds Wall digital displays, among other products and services. The online offerings, on the other hand, will be bolstered by the market-leading CasinoEngine.

The Two Companies Are a Natural Fit

Ebbe Groes, EveryMatrix’s co-founder and chief executive officer, commented on the partnership, expressing excitement about this partnership with a brand “as respected as Arena.” He added that this omnichannel offering was a natural fit for his team and builds on EveryMatrix’s momentum.

Today’s news marks the first of many chapters in our omnichannel story and we’re confident our advanced turnkey products will elevate the everyday experiences of ArenaCasino players while improving the operational efficiencies of our new multi-channel partner.

Ebbe Groes, CEO, EveryMatrix

Hrvoje Delalic, ArenaCasino’s chief executive officer, was likewise excited about the tie-up. He described the company’s old tech stack as a limiting factor and noted that EveryMatrix’s cutting-edge technology will help his company realize its true potential.

We’re confident this intuitive and multi-layered, contemporary technology will deliver a richer, seamless and more rewarding user experience to our extensive customer base.

Hrvoje Delalic, CEO, ArenaCasino

This partnership comes several days after EveryMatrix teamed up with BetBlocker and the Responsible Gaming Foundation Malta to translate BetBlocker into Maltese, making it more accessible to local audiences.