July 4, 2024 3 min read


Fact-checked by Velimir Velichkov

Entain and Playtech Debut Live Gameshow “The Chase”

With help from Playtech, Entain has launched The Chase, a pioneering live gameshow inspired by the iconic ITV gameshow that gathers four million daily viewers in the UK

Global sports betting and gaming group built on proprietary technology, Entain, has announced the exciting launch of a brand new live gameshow with support from the leading platform, content, and services provider in the online gambling industry, Playtech.

The Chase, which is the name of the new game, follows the proven model carried by the iconic ITV gameshow that constantly gathers a daily UK viewership of roughly four million

Described as “a quiz with a difference,” the TV gameshow reunites four contestants who need to “pit their wits against the Chaser, a ruthless quiz genius” determined to prevent them from winning the cash prize.

The Game Is Hosted by Playtech’s Live Studio in Riga 

Entain’s new release, which seems to be the first of its kind, is hosted by Playtech from its nonstop live studio in Riga, Latvia

Originally, the new live gameshow went live for Entain’s customers based in the UK, then reached the regulated markets in Canada (Ontario), Brazil, and Belgium.

Italian and South African players can expect to get official access to the game that is exclusive to Entain’s brands sometime in the near future. 

The Chase displays a plinko board and counts two separate bonus features aimed at keeping players well engaged until the “Final Chase” is initiated.

Player Spending Went up 56% in the First Month

Just one month after its release, the game’s performance peaked, reaching a whopping 56% increase in terms of player spending

According to Entain, which was listed as the top employers in the UK by LinkedIn in May, the figure led to triple the revenue of previous premium launches with the same type of plinko mechanics.

The excellent figures have strengthened the operator’s belief that the game will successfully set a new standard in the industry.

As explained by the company’s global head of live and table games, Graciella Anthony, their data is already proving The Chase has been “a hit” with their worldwide customers. 

Anthony added they expect the game to maintain its keep “impressive growth trajectory” and keep standing out in the “growing live gameshow genre.”

Similarly, ITV Studios Global Partnerships’ senior vice-president, Steve Watling, called it one of their “most anticipated game releases in 2024” while emphasizing the joint work of the three parties across several months

Finally, Kevin Kilminster, who is Playtech’s chief product innovation officer, called the project “a testament” to their powerful partnership with Entain. 

Last month, Playtech and MGM Resorts announced they would stream live casino content straight from two of MGM’s Las Vegas-based casinos.

After finishing her master's in publishing and writing, Melanie began her career as an online editor for a large gaming blog and has now transitioned over towards the iGaming industry. She helps to ensure that our news pieces are written to the highest standard possible under the guidance of senior management.

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