Monterrey Rayados, a Mexican soccer powerhouse, has partnered up with Codere, which will become the team’s official sponsor through 2024/25.
Codere Deepens Mexican Sports Presence
Codere continues to build up its ties with soccer clubs around the world. After rival Sportsbet.io signed a fresh partnership with Brazilian powerhouse Sao Paulo FC, the international gaming operator has teamed up with Club de Futbol Monterrey Rayados, a Mexican soccer powerhouse.
As a result, Codere will now be the club’s main sponsor for four consecutive seasons, with the deal expiring in 2024/25. Similar to the Sportsbet.io partnership, Codere’s logo will appear on the team’s shirts as well as other assets controlled by the club.
Codere is looking to build up its footprint in the Mexican sports betting market and become a go-to option for bettors from the country. The operator will also feature signage and other intellectual property directly on the team’s stadium, further boosting awareness for its services with Monterrey Rayados’ fan base.
Seeking out Sports Betting Fans in Mexico
The pair has worked on numerous promotional campaigns through television, radio, and social media to reach more audiences, including fans and dedicated sports betting fans. Joint marketing efforts will continue with various VIP offerings and invitations to matches offered to club fans in order to boost engagement and interest.
Alberto Telias, Codere Online’s chief marketing officer, is confident that the alliance between the companies would benefit both and help them build towards common and business-defining goals.
“We could not have found a better travel companion in our expansion journey in Mexico than the Rayados de Monterrey Football Club,” Telias added. Pedro Esquivel, who is responsible for marketing at the soccer club, asserts that the partnership would help boost engagement with fans.
Codere announced plans earlier this year to go public with its digital arm, Codere Online, which merged with DD3 SPAC earlier this year. The focus of the division is to take advantage of the shift in demographics that seems to be open to online gambling in Latin America, Mexico, and beyond.
Codere has faced a few hiccups along the way, with a restructuring plan voted on and approved in May. The company is currently looking to boost awareness for its sports betting platform with key demographics as sports betting is slowly taking over North and South America.