Popular sports radio station talkSPORT has big expansion plans when it comes to its foothold in the sports betting field. The company is getting ready to launch a new brand called talkSPORT BET together with the multi-award-winning, online gambling company BetVictor.
The New Brand, Expected to Be a Successful Mix
The two partners will join forces and mix together their sports betting expertise with the perks of the highly reputable editorial brand and create a fresh source of sports-based news. The new platform will also provide top-tier sports entertainment for fans in the UK. As part of the agreement, BetVictor will use its proprietary software and operational abilities to support the launch of the fresh platform. BetVictor Group’s chief commercial officer Brent Almedia spoke about the new white label brand deal, expressing delight “to be partnering with such a well-respected sports brand”.
He added that the new talkSPORT BET product will combine “the great things about talkSPORT radio” with the pristine sports betting experience from the group, providing players with additional options for enjoying their favorite sports while engaging with premium events. Almedia further explained the group was entirely committed to nurturing a “safe and entertaining gambling experience” that would offer everything that a sports fan could ever dream of finding in a top betting brand.
While talking about talkSPORT as “the world’s biggest sports radio station”, betting and gaming director Gareth Williams further explained how the new deal will display the full force and impressive reach of the brand across all digital and audio properties.
BetVictor Group to Expand Its Product Portfolio
The new white label partnership will help the sports betting group expand its current flagship brand along with its white label holdings. At the moment, the sportsbook operates the Parimatch platform in the UK, together with Heart Bingo and BildBet, all franchised with the help of similar white label deals with Parimatch Tech, Germany’s popular daily tabloid Bild, and the Heart radio station in the UK.
VictorBet has already published a dedicated sports betting page on its website. The page is packed with useful promotions and horse racing or soccer tips from exports like 888, bet365, and Paddy Power. talkSPORT BET will also get access to talkSPORT’s digital audiences via a series of wagering widgets and odds integrations.
In July, BetVictor announced that it would sponsor nine World Snooker Tour events for the upcoming 2022-23 season.