March 1, 2020 3 min read


Better Collective Acquires ApS for $37.9M

Sports betting investment company and media firm Better Collective has secured the acquisition of flagship esports portal ApS, the company that controls the namesake Counter-Strike: Global Offensive community portal.

Better Collective agreed to pay a massive $37.9 million for the acquisition in light of the recent financial performance by ApS which posted 27 million monthly visits and a massive $4.8 million revenue generated during the FY 2018/2019.

Commenting on these developments, Better Collective CEO Jesper Søgaard, said: “We have carefully analyzed and monitored esport for a long time. It is a rapidly growing industry and we consider esports an ideal extension to our sports-focused business. The nature of esports betting differs significantly from traditional sports betting and, therefore, it was essential to find the right partner, adding deep know-how and industry knowledge to Better Collective.”

Mr. Søgaard continued by expressing his belief that the acquisition was the right strategic move. He further noted of the well-established footprint of and hinted at the “strong synergies” the companies could expect as a result.

All in all, he continued, bringing ApS to the fold would bring a prosperous future for both parties. Draws Close to 27 Million Organic Visitors a Month ApS also controls, a Danish Counter-Strike community project posting news updates, interviews with popular players, and other relevant information, including tournament coverage., on the other hand, is a project that focuses on the Counter-Strike community worldwide.

The website first launched in 2002 and has amassed a solid social media following which has led to the outstanding monthly numbers. In fact, the official press release states that fetches 27 million organic visits per month.

As to, the Danish-facing website adds another 250,000 unique visitors per month, making the ApS controlled assets two of the most popular esports websites online. So far, has relied on promoting and advertising esports betting companies, but the company is looking beyond this, establishing new baseline of operation. CEO Martin Rosenbæk similarly expressed his confidence about the latest business deal: “Joining the Better Collective group will support our ambition to remain the preferred CS:GO brand for esports enthusiasts across the world.”

In his official statement, Mr. Rosenbæk argued that the deal of Better Collective allows to team up with “the optimal partner” and better the prospects of the project.

A Community Leader for 15 Years

For 15 years now, has been essential to the development of the Counter-Strike community, an asset Mr. Rosenbæk now wants to combine with Better Collective’s deep understanding of user-enhancing technology.

Ultimately, is strongly positioned to achieve further growth that will benefit CS:GO fandom and business operations worldwide.

Better Collective will commit $26.1 million in a cash and another $3 million will come in the form of Better Collective A/S. The final $8.9 million will be paid over the course of the next three years as part of three separate payments.

However, these payments will be negotiated based on the platform’s progress and achieving specific pre-determined milestones. Information about these has not been disclosed. The news was also reported by Reuters, catching the eye of the large media outlet.


Stoyan holds over 8 years of esports and gambling writing experience under his belt and is specifically knowledgeable about developments within the online scene. He is a great asset to the team with his niche expertise and continual focus on providing our readers with articles that have a unique spin which differentiates us from the rest.

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