- Legal States
Julie Moraine June 2, 2021 3 min read
Betsson Named CONMEBOL Copa America 2021 Official Sponsor
Online gaming operator Betsson announced another initiative in the Latin American region by becoming the official regional sponsor of CONMEBOL Copa America 2021.
“At Betsson, we are passionate about sport, especially football and what better way to show this passion than by being part of the oldest national team football championship in the world.”Jesper Svensson, CEO, Betsson Group
Expanding Presence in Latin America
The official agreement Betsson signed with the South American Football Confederation (CONMEBOL) further strengthened the regional footprint of the Swedish gaming brand, after expansions into Brazil, Argentina, Colombia and Mexico, where it launched in partnership with Big Bola Casinos, as well as a strategic sponsorship deal in Peru.
“The sponsoring of CONMEBOL Copa América 2021, is a further commitment towards our ambitions for this region. We will be part of the entire journey to keep fans engaged with compelling, authentic experiences.”Jesper Svensson, CEO, Betsson Group
The deal to become the official regional sponsor of CONMEBOL Copa America 2021 provided Betsson with other benefits and brand exposure opportunities via branding rights, board signage and video boards in stadium, website and mobile app banners and press backdrops.
“This is a fantastic opportunity to raise Betsson’s brand awareness to a new level in the markets we’re operating in. We know that CONMEBOL Copa America is a huge event and is very popular in LATAM countries, and beyond.”Jesper Svensson, CEO, Betsson Group
Brand Awareness via CONMEBOL Social Media
Betsson will also become the exclusive sponsor for all 28 matches of the ‘Match Line Up’ and ‘Player of the Week’ poll on the social media channels of CONMEBOL Copa America, and will be allowed to utilize branding assets of the competition for its Colombian brand Colbet in matches featuring Colombia.
“We see this partnership as a milestone in CONMEBOL Copa America history. It connects football lovers through the sports passion and cheerful experiences with their national teams’ performance in the world’s most traditional national teams competition.”Juan Emilio Roa, Commercial Director, CONMEBOL
The CONMEBOL Copa America 2021 is scheduled to take place from June 13 till July 10 and will feature the national football teams of Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, and Venezuela.
The presence of Betsson as the official regional sports betting partner of the 47th edition of the competition ensures sports fans in Latin America will get an entertaining and safe wagering experience while having fun watching their teams perform on the pitch.